|Bill Belichick, the now four-time Super Bowl-winning coach of the New England Patriots, made his way up the ranks of the NFL by loving and mastering how to do the one thing that coaches hated at the time: analyzing film.
His first job in professional football for the Baltimore Colts was one he volunteered to take without pay — and his insights, which provided ammunition and critical strategies for the game, were attributed exclusively to the other public-facing coaches. “He was like a sponge, taking it all in, listening to everything,” one coach said. “You gave him an assignment and he disappeared into a room and you didn’t see him again until it was done, and then he wanted to do more,” said another.
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This gave him two things: first, a role in the organization that allowed him to thrive and carve out space for himself, two, an understanding of the game that today cannot be matched. And today, Belichick has no problem getting paid.
A few years ago there was some controversy because Sheryl Sandberg, the COO of Facebook, was looking for an unpaid intern. How dare she?! bloggers shouted and yelled. She can afford to pay! Of course, she could. But can you afford to pass on that opportunity?
The attitude of the angry, unappreciated genius—that gets us nowhere. Nowhere but living back at home with our parents because “we’re overqualified” for an entry-level position. Nowhere but a reputation for being a person who doesn’t work well with others, who is entitled and obnoxious.
Meanwhile, the apprenticeship model is responsible for some of the greatest art in the history of the world—everyone from Michelangelo to Leonardo da Vinci to Benjamin Franklin has been forced to navigate such a system. The greatest networkers in the world practice their art by delivering extraordinary amounts of value to everyone they meet.
It’s because they realize what most people’s ego’s prevent them from seeing: that by serving and helping others now, you’re really helping yourself.
I’ve seen this in my own life. For many years, I was a research assistant and apprentice for the author Robert Greene, creator of the 48 Laws of Power. My job was to contribute little bits and pieces to his books that 99% of the public would have no idea I was responsible for. But I loved it. I did it for years.
Working in that system, also taught me the fatal consequences of ego. One slip up, one false belief that you were indispensable to the project, and the door would be shut on you. Important people don’t have time for that. But the quieter and more helpful I could be? The more opportunities I had to contribute. The more I learned. The more trust I was given.
Slowly I developed my own abilities and was able to pursue my own career. I’m writing this article (and now my own books) because of it.
There is an old saying, “Say little, do much.” What we really ought to do is update and apply a version of that to our early approach. Be lesser, do more. Imagine if for every person you met, you thought of some way to help them, something you could do for them? And you looked at it in a way that entirely benefited them and not you. The cumulative effect this would have over time would be profound: You’d learn a great deal by solving diverse problems. You’d develop a reputation for being indispensable. You’d have countless new relationships. You’d have an enormous bank of favors to call upon down the road.
That’s what this strategy is about — helping yourself by helping others. Making a concerted effort to trade your short term gratification for a longerterm payoff. Whereas everyone else wants to get credit and be “respected,” you can forget credit. You can forget it so hard that you’re glad when others get it instead of you — that was your aim, after all. Consider it all an investment.
This approach is here for you at anytime. There is no expiration date on it either. It’s one of the few that age does not limit — on either side, young or old. You can start at any time — before you have a job, before you’re hired and while you’re doing something else, or if you’re starting something new or find yourself inside an organization without strong allies or support. You may even find that there’s no reason to ever stop doing it, even once you’ve graduated to heading your own projects. Let it become natural and permanent — always, always find opportunities for other people.
Editor’s Note: This piece is adapted from the book Ego is the Enemy, published by Penguin/Portfolio.
Ryan Holiday is the bestselling author of Ego Is The Enemy and three other books. His monthly reading recommendations which go out to 50,000+ subscribers are found here.