Social Media Marketing Success: 5 Techniques That Are Working NOW on Twitter
Nika Stewart @NikaStewart http://www.GhostTweeting.com
As entrepreneurs, we are all aware of the important role that social media plays in an effective marketing campaign. Why is it then, that so many business owners fail to maintain a consistent branded presence on at least one social media platform?
The most common reason is lack of know-how. If it is confusing or overwhelming, we ignore it. But social media still gives the best return on investment if used effectively.
The good news is… if you learn what is working, you can model it, and achieve success.
So let’s start with ONE platform: Twitter. If your feed isn’t oozing with engagement, if you aren’t flooded with folks re-tweeting your genius, if you aren’t getting calls from interested followers for more information on your products and services, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets, and more ideal leads.
Give to get
What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.
Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.
“The best way to get attention on Twitter is to GIVE attention on Twitter.”
Engagement: The king of the castle
Build it and… they probably won’t come. Posting is passive; Engagement is active. You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.
More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.
Which Twitter accounts have the most followers and the most engagement? The ones who post every day. You can’t expect great Twitter results by posting sporadically. Be consistent with your tweeting, and you’ll see growth very quickly.
(Don’t have the time to devote every day to researching, creating, and posting to Twitter? Here is the no-brainer solution:www.ghosttweeting.com/97 )
If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.
Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.
Twitter is still getting massive results for businesses, and you will enjoy the benefits if you use the techniques that are working.