How to Close a Deal

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12 Rules for Closing the Deal

By Grant Cardone

Like any sport, there are rules to selling, especially when it comes to closing the sale. Here are a dozen of my best rules for closing the deal.

  1. Stay seated. The saying goes, “Present the product, service or idea on your feet, but always negotiate from your seat.” Even if your prospect stands up, remain seated — going from a seated position to standing up suggests something has changed and allows your prospect the cue to exit and end the negotiations.
  2. Master eye contact. This is a discipline you can only instill through practice, and you can perfect it by recording yourself and reviewing it. If you want to be believed and look confident, it is vital that you make and maintain eye contact with your prospect. It shows you are interested in them, confident in yourself and your product, and what you are proposing.
  3. Communicate clearly. People don’t trust someone who cannot communicate confidently and clearly. I practiced for years using recorders and video and played them back, ensuring my communication was coming across the way I intended.

Click here to read all 12 of Grant Cardone’s rules for closing.

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