Monthly Archives: September 2016

Avocados

 

10 Health Benefits of Avocados

By Marry Spencer

Avocado is most popular for being a good source of good fat. But it’s also brimming with other nutrients, and has a relatively low calorie count.

If you’re not familiar with all of the health benefits of the avocado, here are just a few:

1. Nutritional Value

Aside from being the only fruit that contains monounsaturated (good) fats, avocados also contain 7 grams of dietary fiber and 2 grams of protein per serving, as well as 485 grams of potassium and 16% of your recommended daily allowance of Vitamin C.

2. Better Cardiovascular Health

Because of this superfood’s ability to lower bad cholesterol, it can easily improive your heart health. According to one study, avocado has properties that can lower low-density lipoproteins (LDLs), also know as bad cholesterol.

3. Healthy Eyesight

Avocado is brimming with nutrients that improve eyesight, including cartenoids such as beta carotene, zeaxanthin, and lutein, which can prevent age-related macular degeneration.

4. Cancer Prevention

Avocados are packed with phytochemicals and antioxidants that have been proven to fight off cancer cells.

Read about 6 more health benefits of avocados.

Is There a Shortcut to Success

“One of the greatest values of mentors is the ability to see ahead what others cannot see and to help them navigate a course to their destination.” –John C. Maxwell

And that means learning from someone who’s already been there.

You need a guide
For years as a writer, I struggled to get noticed. I blogged and nobody cared, tried to write books no one would read, and failed to motivate myself to work. I wanted a publisher but didn’t know anyone in the industry and didn’t have any readers to show for my work. I was stuck.

What I needed was someone to show me another path. It didn’t have to be a shortcut. I was just tired of the long road to success — because it was leading nowhere — desperately wanted to know what was missing.

In any great story, there is a point in the journey when the hero meets an obstacle he cannot overcome. This is the moment when the guide arrives. This is the essence of Joseph Campbell’s Hero’s Journey: you cannot succeed without someone wiser to show you the way. Frodo needed Gandalf. Luke needed Obi-wan. And you and I need a mentor.

Sure enough, in my own journey, that’s what happened. I met a handful of people who acted as guides in helping me become an author, speaker, and entrepreneur. My dream became a reality within a matter of 18 months. But this wasn’t because I hustled — it’s because I found a guide.

And you know what? I didn’t work any harder in those 18 months than I did in the previous seven years. But I did work smarter — not because I was any smarter, but because someone showed me a better way. I met the right people, connected with the right networks, and practiced my craft in the right way. In other words, I found a shortcut.

But maybe you don’t like thinking of success this way. I certainly don’t. It’s embarrassing to admit I got a little lucky, that I was in the right place at the right time, that it wasn’t just about the hustle. But that’s the truth. And I think we need to acknowledge this reality.

How to find a mentor
How do you find a guide, or in today’s terms, a mentor? It’s not as easy as we’d like. First of all, mentors tend to be busy people. So getting in front of one will take work. People move around so much these days, and so many things, including our careers, are constantly changing. It stands to reason, then, that your mentor will not just be one person, but a team of people.

In my book, The Art of Work, I call this an “accidental apprenticeship.” The idea here is that if you pay attention to your life and the people who are in it, you will find there are those around you right now whom you can learn from. In that sense, the best mentor is the one that’s right in front of you.

Still, you’ll want to be intentional about getting into a relationship with this person. So there are a few steps I recommend following that have worked well for me and that I’ve seen others emulate, as well:

Make your first ask a small one. In other words, don’t lead with, “Will you mentor me?” Instead, ask for a few minutes of their time, offer to buy them lunch/coffee/whatever.

Make it all about them. Ask them to tell their story. Ask specific questions about choices they made in their own success journey and why. In other words, flatter them to death. Nobody is immune to this kind of treatment, and it certainly beats the awkward alternative. Come prepared with questions, and try to talk as little as possible. If you show up informed and interested, you will be both engaging and memorable.

Take notes. When you meet with this person, write down everything they say. Honor their wisdom by capturing as much of it as possible. I recommend using a notebook and pen over a phone, just so that it’s clear you’re not checking your email or texting your buddies.

Follow up. This is perhaps the most important and most often overlooked secret to getting into relationship with influencers who can eventually become part of your team of mentors.

I meet with a lot of people and even tell them how important this is and still see on average about 80% of people never follow up. What I mean by this is a simple thank-you email for the person’s time, or even better: a copy of the notes you took to show that you really did listen and take to heart their wisdom.

Become a case study. Hands down, this is the best thing you can do to earn the attention of an influencer. And if you do this consistently over time, you will get people interested in mentoring you.

Take some piece of advice this person has given you (or published in a book, blog post, etc.) and apply it. Demonstrate that this stuff works and tell the world about it. The reason this works is fairly obvious: you’re making the mentor look good.

Again, this goes back to making it about them. Don’t offer empty flattery; just show that you’re someone worth investing in. Do this enough times, and people will be lining up to give you their time, attention, and ideas. Because the truth is nearly everyone wants to help someone who is going places, so they can feel responsible for that person’s success.

Is this really how it works?

I realize this may come off as manipulative or even sound a little unsavory. So allow me to address a few potential objections:

Objection #1: Don’t influencers just want to help people out of the kindness of their hearts?

Well, maybe. But they’re busy. And so when push comes to shove, they’re going to invest in people with promise, not takers who seem to make everything about themselves. Your best bet is to be remembered as the ambitious person with lots of questions who was eager to learn, not the know-it-all who was more interested in herself than the person with experience.

Objection #2: Are mentors so egotistical that the whole thing has to be about them?

No, they’re probably not all ego. But we all love to feel important and valued once in a while. And when seeking someone’s help or advice, appeal to this side of them, not their more noble generous side. As you earn their trust, you will see more of this side. But in the beginning, assume they are only interested in helping themselves. And make it worth their while. I’m sure many influencers are very kind and generous people. But it’s better to lead with humility than arrogance.

Objection #3: Do I have to be so strategic? Can a relationship be an end in itself, and not a means to get something out of people?

Of course, a relationship can be an end in itself. But the truth is most of us, whether we admit it or not, want something out of a relationship. And that something could just be love or acceptance or maybe even guidance. Just because you want something from someone doesn’t necessarily cheapen how you approach them.

And in that regard, yes, I do think you have to be strategic. Many of us are extremely busy. So if you don’t make intentional space for people to guide you, then you will likely drift through life, disappointed and disillusioned as you watch others succeed in things you wish you could achieve.

My advice? Don’t be so strategic it stifles the relationship. But be intentional with your time and focus it on those who will give you a return on your investment. I guarantee you this is how your would-be mentors are thinking.

Avoid the scarcity mindset
My friend Mary told me when she was first starting out as a writer, she asked an author out to lunch. “How do you get published?” she asked. The person wouldn’t tell her. She said those were her secrets and that Mary would have to find out for herself.

That day, Mary vowed that if she ever made it as a writer, she’d share everything she learned with other aspiring authors. A few years later, I called her asking for advice, and she made good on her promise.

Shawn Coyne, long-time New York editor, told me a similar story. Back in the day, nobody in publishing shared anything. There were no guidebooks on how to be an editor. He had to figure it out all on his own. Once he did, instead of hoarding his knowledge, he decided to share it in a book, blog, and podcast. And this refusal to succumb to the scarcity mindset changed everything.

When we let go of our perceived scarcity and embrace our actual abundance, it changes so many things:

Scarcity kills our creativity. Abundance expands it.

Scarcity makes us afraid. Abundance makes us brave.

Scarcity pushes people away. Abundance attracts.

It can feel a little risky to embrace this mindset, this idea that there are guides out there who will help you and opportunities for success yet to be uncovered. But it is a much better way to live than to assume the alternative: that everyone is out to get you and there is no way you’ll succeed.

And once you do experience this abundance, you will have an opportunity to help others, which is one of the greatest rewards of success. This is why I feel so responsible for helping other writers make their own journey towards getting published.

Of course, I tell them it will take hard work. But I also teach them the rules of the game and how to improve their chances of success. You can’t just work harder. You have to work smarter. Stop trying to manage your time, as my friend Rory Vaden says, and instead learn how to multiply it. Finding the right guides to help you is an integral part of that process.

The three shortcuts to success
So how does this work? Well, keep in mind that I teach this stuff to hundreds of students at a time over the course of a couple of months, but the following are the main highlights:

Shortcut #1: You can get to where you want faster if you follow in someone else’s footsteps.

Find a guide or mentor you can learn from and emulate, even from afar. This is the difference between those who continuously struggle and those who find a faster way to succeed. Humble yourself and trust that there are those out there who want to help you.

Shortcut #2: Invest in opportunities that grow your capacity.

In other words, don’t waste years trying to figure things out. Instead, sacrifice time and money to accelerate your learning. That might mean taking a course, hiring a coach, or working for free for a certain period of time in exchange for experience.

Shortcut #3: Change your location. When opportunity is sparse, move.

That might mean moving across town to a co-working space where more people are connecting in person. It might mean ponying up to go to that industry conference where all your peers will be. Or it might even mean relocating to a place where there are more people doing what you want to do.

The point is geography matters. And chances are there’s an opportunity closer than you realize. You just might have to move towards it before it will come closer to you.

Do these things, and you will see your luck increase. I promise. You can’t just sit around and wait for things to happen — for those mentors to come find you or for opportunities to fall in your lap.

Luck, of course does happen on occasion, but it’s better to look for luck than wait for it. Because luck is often hiding in the hard-to-reach places that most people are too timid to approach.

Who knows? Maybe as you scan the horizon for the right opportunities, you just might see a shortcut.

About the Author: Jeff Goins writes books and helps writers get their work out into the world. He’s the bestselling author of four books, including The Art of Work. Jeff also authors a weekly newsletter with free tips on writing and creativity.

The Voice of the Lord


by Lawrence Powell

I am the good shepherd, and I know My sheep and am known by My own. As the Father knows Me, even so, I know the Father; and I lay down My life for the sheep. And other sheep I have which are not of this fold; them also I must bring, and they will hear My voice, and there will be one flock and one shepherd…My sheep hear My voice, and I know them, and they follow Me (John 10:14-16, 27)

Do you know that God has something to say that you need to hear today? God still speaks to man, and you can know His voice.

In Matthew 4:4 we read, …Man shall not live by bread alone, but by every word that proceeds from the mouth of God. I want us to focus on the word proceed for a moment. To proceed means to go forth, to go out, to depart, to come forth, to issue.Its Gods words, thoughts, affections, and sayings projected from His mouth to our ears. Bread, as you know, is a staple of most cultures. You’ll find bread in some form everywhere. So Jesus uses this global picture to explain to us that we cant live off earthly food alone. We need spiritual food every day to maintain health, and that spiritual food is every word that proceeds from the mouth of God.

God reveals His will to us by His spoken word. He wants every one of us to hear His Word because He wants us to know His will. Ephesians 5:15-17 says, See then that you walk circumspectly, not as fools but as wise, redeeming the time, because the days are evil. Therefore, do not be unwise… I need to stop here and share something with you: Years ago, I looked up the Greek word for unwise, and it said stupidly. So, God is warning us, Don’t be stupid; understand what the will of the Lord is. If I don’t understand what the will of the Lord is, I am stupid; I’m unwise, according to Scripture especially since the Word of the Lord is accessible and understandable.

Another reason God speaks to us is that He wants us to be found in the very center of His will. Don’t make major decisions without getting the will of God on them. Don’t jump into a job because it pays better than what you’re making right now. That job that looks so good might only have six months left to it. And don’t you dare get married without asking the Lord, Is this the one? You can know the will of God for your life, but you need to listen to His voice.

God speaks. He’s not mute, as the idols of various religions around the world. But, the truth is, sometimes we mute Him, don’t we? Sometimes God is speaking, but we’ve got the mute button on. Do yourself a favor: Don’t turn a deaf ear to the voice of the Lord when He’s speaking to you. We are so privileged to serve the true and living God. When we cry out to Him, He hears us, answers us, helps us, heals us, and delivers us from every one of our distress-es. He’s a prayer-hearing, prayer-answering God!

Yes, God still speaks and will continue to speak. I grew up hearing the saints talk about how God spoke to them, and, honestly, I’m not sure if everything they said was really from God. It might have been that late-night pizza! But people said it in a way that you could tell they were familiar with the concept of hearing Gods voice. When I came to know Jesus, I wanted to hear what they heard. I wanted to hear the voice of God. So when somebody said that God spoke to him, I’d wonder to myself, What does God sound like? When somebody talks to me, it’s spoken aloud, so I just assumed that when God spoke, it was in an audible voice. Now, I’m sure you know that if God wants to, He can certainly speak in an audible voice if He chooses to. He determines how He will communicate with you. So let Him! The important thing is, He will speak to you, through His Word, through the Holy Spirit, and you can expect to hear clearly what He has to say.

Acts 13:2 gives us an example of how God spoke to the early church: As they ministered to the Lord and fasted, the Holy Spirit said, Now separate to Me Barnabas and Saul for the work to which I have called them.’ Then, having fasted and prayed, they laid hands on them and they sent them away. What were they doing when the Holy Spirit spoke to them? They were in prayer, praising and worshiping the Lord. In that atmosphere, the Holy Spirit spoke. If youre going to be a person who hears the voice of God, youve got to be a praying, worshiping person. Thats one of the reasons the enemy doesnt want you to praise and worship the Lord, because he knows that when you worship God, He will speak. If you need direction, guidance or help, just spend some time ministering to the Lord.

Keep those spiritual ears open so you can hear what God will say to you. It may be just a word or a paragraph; it may come in a dream. But know this: He will speak to you. Why? Because God wants to encourage you to trust Him and His Word, to know the sound of His voice. As you experience the fulfillment of His promises, He knows your faith will grow strong, for faith comes by hearing and hearing by the Word of God. He will direct you in your deci-sions and order your steps so you can experience what He has for you. But your ears have got to be open to the sound of His voice.

Matthew 7:24-27 says, ‘Therefore whoever hears these sayings of Mine, and does them, I will liken him to a wise man who built his house on the rock: and the rain descended, the floods came, and the winds blew and beat on that house; and it did not fall, for it was founded on the rock. But everyone who hears these sayings of Mine, and does not do them, will be like a foolish man who built his house on the sand: and the rain descended, the floods came, and the winds blew and beat on that house; and it fell. And great was its fall.’

When it comes to listening, are you a fool…or are you wise? I don’t want you to forget that question because it’s not just hearing His Word that matters; it’s doing His Word. My prayer for you is that you will hear the Word of the Lord and then go and do it! Amen?

Why Rich People Hate Trump


From Bill Bonner, chairman, Bonner & Partners: It’s back to Europe. Back to school. Back to work.

Let’s begin by bringing new readers into the discussion… and by reminding old readers (and ourselves) where we stand.

Small and Lonely Group

As a Diary reader, you join a small and lonely group.

But we know something others don’t.

We—and apparently only we—understand the real cause of our economic malaise.
What malaise, you ask?

Well… how could the richest, most technologically advanced, and most scientifically sophisticated economy stop dead in its tracks?

The rate of economic growth has gone steadily downhill for the last 30 years. By some measures, after accounting for the effects of inflation, we’re back to levels not seen since before the Industrial Revolution.

And how could such a modern, 21st-century economy make the average person poorer?

When you measure actual inflation, rather than the government’s crooked numbers, the median U.S. household income is 20% lower today than when the century began.

And why would our modern economy concentrate wealth in the hands of so few, so that only the richest 1% make any real progress?

You may also ask a question with an obvious answer: Why are the richest and most powerful people in the country overwhelmingly supporting Ms. Clinton in the presidential race?

You find the answer to all these questions the same way: Follow the money.

Record Haul

Ms. Clinton is raising record amounts of money—$80 million in a single month.

Big corporations, banks, military contractors, rich people—all are pitching in to make sure Hillary is our next president.

Why?

Because she promises to protect the status quo.

That, of course, is what government always does. A free economy is a precarious place for wealth. It is despised by nearly everyone—especially the rich.

In a truly free market, the process of “creative destruction” can’t be controlled. New wealth is born. Old wealth dies.

Naturally, people with wealth and power try to use government to get more wealth and power… and to stop the creative-destructive process. They want to protect what they’ve got already. That’s why the real role of government is to look into the future and keep it from happening.

Hillary stands like King Canute, promising to stop the tides of economic history.

What’s this got to do with money?

Let’s ask another question instead: What is the source of Ms. Clinton’s campaign pile? Whence cometh all this lucre?

“It comes from rich people,” you will say.

But where did the rich get so much money?

Ah… that’s where it gets interesting.

We remind you of the context: So far this century, only the rich have gotten wealthier. Naturally, they are keen to see the system that gave them—and them alone—such great wealth continue.

Old Money, New Money

The key to understanding it all is the money system itself.

The money you spend today is the money that President Nixon inaugurated on August 15, 1971.

That’s when he reneged on America’s promise to convert foreign creditors’ dollars to gold at a fixed price of $35 per ounce… and broke the last link between the dollar and gold.

Nixon’s new money looked, for all the world, like the old money. It seemed to work just like the dollar always did. And the most distinguished economist of the era—Milton Friedman—advised Nixon to put it in place.
Subtle… slippery—the difference between the old dollar and the new one went unnoticed for 40 years.

Old dollar? New dollar? Who cared?

Even now, most of the world has no idea what happened. But we, dear reader, are beginning to connect the dots.

Here’s the basic difference: The old gold-backed dollar represented wealth that had already been created. You got more dollars as you created more wealth.

Money was real wealth.

But this old money was hard for the authorities to control. They said it was uncooperative. Intransient. And stubborn. They wanted a new kind of money… and a dollar they could manipulate (to make a better economy, of course).

So, the new dollar was created. And this new dollar was not based on wealth, but on debt.

It was not backed by gold. And it was not connected to the real wealth of the economy.
Instead, it was brought into being by the banking system—as a credit. It increased as people borrowed and went further into debt, not as they grew wealthier.

The more they borrowed, the more they could buy. This gave the economy the appearance of growth and prosperity. It allowed millions of Americans to increase their standard of living, even as their salaries stalled.

But every purchase put people further into debt…

Between 1964 and 2007, credit expanded 50 times.

And in 2008, the credit bubble burst.

More to come…

Reeves’ Note: The big corporations, banks, military contractors, and rich people backing Hillary Clinton are just apparatchiks of what Bill calls the Deep State… a nebulous group of elites who have infiltrated the far reaches of the American government.

Bill exposes this unelected group of insiders, and offers a “prep guide” to protect your wealth and privacy from its intrusion… in this urgent warning.

Do Not Wait!

The greater danger lies not in setting our aim too high & falling short; but in setting our aim too low & achieving our mark.” – Michelangelo

Why You Must Not Wait

By Jason Leister

Waiting for something to happen in your business just plain sucks.

Sometimes you’re waiting to hear back from a prospect or a vendor — sometimes you’re waiting on a payment from a client or a customer.

At other times, you’re waiting on someone to do something that they said they were going to do.

I’ve done more than my fair share of waiting. And when I fall into that trap, I end up feeling really stupid.

I feel stupid because I’ve allowed someone other than myself to slow down my progress. I feel stupid because when I’m “waiting,” often times that’s all I’m doing.

The progress of my business slows because I’m focused on the waiting.

But Waiting Is Not the Problem, It’s a Symptom

Waiting for someone or something in your business really isn’t a problem in and of itself. Waiting is really a symptom of the real problem, which is that you care more about what the world does than you care about what you are doing.

Waiting puts you in the position of caring about the effects of your actions more than moving onto the next action. Waiting puts you in the position of allowing yourself to be molded by the world instead of being the one doing the molding.

Here is the bottom line that you never want to forget…

The only thing you ultimately control in business is what you put into it. Despite what the business gurus tell you, I’ve never met anyone who had total control over what actually happens in a business. Sometimes it might look that way from the outside in. But when you’re on the inside, it simply doesn’t work that way.

So to put your focus on anything but your input is simply misdirected energy. It’s not going to do you any good no matter how hard you try. (And boy, do we try.)

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When you find yourself waiting around in your business, ask yourself, “Why have I chosen to put my focus on the actions of others instead of keeping my focus on my own action?”

That single question might be enough to snap you out of your trance and back into the mindset of a business builder.

The business building mindset is where you are focused on what you are doing. You are focused on the input. You are focused on the recipe. You are focused on things that you can control. You mess with that focus when you start thinking about what’s happening (or not happening) because of what you are doing.

In other words, you reduce your potential success when you get too attached to the results of what you are doing. It’s not that you don’t care what happens, it’s simply that you are not attached to the outcomes in an unproductive way. There is a difference and it is a pretty large one.

If you are waiting for anything in your business, I’d suggest that you simply don’t have enough work to do. Or at least you have not given yourself a long enough list of other productive things to do while the results take care of themselves.

In the absence of your list of important to-dos, you just sit and wait.

How Much Can One Person Accomplish?

I still remember the first week I tried planning out my work and blocking out my time. I basically ran out of things to do before the first day was over! That’s a bit of an exaggeration but it’s in an effort to make my point clear:

Despite how “busy” we say we are, very few of us actually have enough to do. Enough of the right things to do that is.

Instead, our days are filled with busy work and only highlighted with the occasional important activity.

The important activities come so rarely that we feel like we did something special just for completing one. Then we wait around to see what happens because of our “major accomplishment.”

That’s the trap you want to watch out for.

Operating like that is a sure sign that you need to better plan your work. When you decide to stop waiting for success and start pursuing it, you realize that one of the most difficult things to do is to plan enough work to fill your time with important tasks.

It might be hard to believe, but this is actually hard work and requires a lot of discipline in my experience. But it’s work worth doing. Because in the absence of a plan like this, you end up falling into the trap of “waiting” for something.

Wait For No One, Because Waiting is Wasting Your Life

I think a better way to operate is to go in with the attitude that, “You wait for no one.”

The idea isn’t that you should be a jerk and demand that everything happens on your terms. While that might be the stereotypical success personality, who wants to go through life acting like that? You might end up successful, but you’ll also end up alone. And that, in my book, is total failure.

The core idea I want to communicate is that when you’re waiting for someone to do something or for something to happen, forget about it in an instant and take action on something else to build your business.

Let’s say you are waiting on a payment from a client. Days go by and the payment doesn’t arrive. You wait and you wait, but still no payment.

You have two options:

The first option is to wait around and stew about it. Choose this path and you’ll be focusing your energy on a target that will do you absolutely no good.

The second option is to move on and focus on something you actually control. This will keep you in the driver’s seat of your life and your business.

Getting caught “waiting for the world” is a fool’s game. You will never win, because the world is not there to serve you. You are there to serve you.

Are you waiting on something or someone in your business?

Stop waiting, stop stewing, stop complaining.

Just start doing.

About the Author: Jason Leister is a direct response copywriter, internet entrepreneur and editor of the daily e-letter, The Client Letter, where he empowers independent professionals who work with clients. He has seven kids and lives and works in the mountains of Arizona.

After Meeting Anyone

The One Thing You Should Do After Meeting Anyone New

By Michael Simmons

At 24-years-old, Francis Pedraza is the co-founder and CEO of a venture-backed company, Everest. In addition, he is an advisor to 10 tech companies, each of whom he does hundreds of introductions for in return for equity.

It is hard to predict how my Forbes interviews will go. Most top relationships builders are not able to articulate how they do what they do.

Francis does not fall into this camp.

Within a few minutes of talking with him, he had transformed my perspective on relationship building.

The elaborate system he has created allows him to dramatically scale the value he adds to the people in his network.

How could a 24-year-old founder who is busy building a company offer more introductions than venture capitalists whose full-time job is to find and support portfolio companies into which they’ve invested millions of dollars?

Why You Should Share Your Network With Other Entrepreneurs You’ve Vetted

Imagine building a road to an amazing place and then only using it once.

That would not only be a waste; it would be selfish.

You’ve already incurred the cost, and it doesn’t hurt you if other people use it. In fact, it helps to share because you build relationships with other drivers who appreciate your generosity.

Despite the obvious benefits, most entrepreneurs fail to proactively share their networks of vendors, investors, employees, and partners.

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They build it and then let it sit.

If you’re raising money, you talk to dozens of investors until you’re finished. Then, you focus on other networks. The same goes for interviewing dozens of employees and vendors to fill open positions. Once you fill a position, you stop looking until the next time you have a position.

Here’s the problem with the on/off approach: If you don’t always nurture these networks, then they are harder to activate when you need them.

Francis’ insight was to make introductions for other high potential tech companies to investors, designers, and engineers he already knew even when he didn’t immediately need these networks.

Speaking on why he made this decision, he shared two reasons:

  1. Building Relationships With Investors

    “When we raise our next round of financing, potential investors will be less likely to ignore me or act in bad faith, because they know that I’ve built a big network and proven its value.”

  2. Learning From Top Entrepreneurs In Other Sectors

    “By being a trusted advisor to other companies, I broaden my perspective in two ways. First, I become privy to the deepest challenges of other top tech companies. Secondly, I learn what they’re learning as they learn it.”

At this point, most people using Francis’ logic would take an ad hoc process to making introductions when people came top of mind.

Instead, Francis created an extremely powerful system that simplified and scaled his impact.

Focus On Quality Before Quantity

The difference between introducing an investor to a world-class entrepreneur and a talented entrepreneur is tremendous.

Investors earn almost their entire return from one in ten companies they invest in that hit it big.

With this in mind, Francis decided to actively search for and select high potential startups that he believed in that he could advise.

By primarily making only high-quality introductions to startups he had vetted, he could provide more value to investors and learn more from the entrepreneurs.

Why Making Hundreds of Introductions For A Single Company Makes Sense

Finally, instead of doing just a few introductions for each company, Francis does hundreds. To receive funding or to fill open positions requires talking to dozens of people. By only making a few introductions, you’re certainly helping, but you’re not pushing the ball forward as much as you could be given the need and your ability. Here’s Francis’ logic:

The reason I make hundreds of introductions rather than just a few is that fundraising is hugely impacted by momentum. It’s best to fundraise within a short window so that there is a lot interest at once and investors have time pressure. Furthermore, most investment meetings don’t turn into investments so startups need a lot of introductions in order to create momentum and find the needle in the haystack.

In order to scale the introductions you make, you have to organize your network in the right way. This brings us back to the title of the article…

Upfront Segmentation Is Better Than Top of Mind Later

The one thing you should you do after you meet someone is add them to the right cluster (i.e. – segment).

Most people treat their networks as one large connected cluster. The reality is that it is a set of many clusters.

This is critical because of relevancy. When you have a new article you want to share, a person you want to make an introduction for, or a dinner you want to invite people to, there two very likely possibilities:

  1. The opportunities are only relevant for a small segment (i.e., common passion, specific industry, location, etc.) of your network.

  2. Many of the opportunities you come across are relevant to the same few segments again and again.

The beauty of these two points is that if you find the segments that are relevant for your network, you can organize people into lists that you can reference whenever you need to.

Most people completely depend on who is top of mind. The problem is that the brain is designed to forget the large majority of what it’s exposed to. Just because someone doesn’t come to mind, it doesn’t mean that there aren’t many people who should have.

In my experience, by depending on what is top of mind, there is a good chance you’re missing relevant people by a factor of 10.

Because Francis divides his network into very clear segments upfront, knows how he is providing value, and has a tool that allows him to easily view segments, he is able to systematize all of his processes so they take dramatically less time.

Below is how Francis segments the investors in his network:

1. Segmentation

  • Corporate Development

  • Fund of Funds

  • Hedge Funds

  • Venture funds

  • Angel

  • Seed

2. Filtering.

  • Location

  • Fund Size

  • When The Fund Was Started

  • Check Size

To do segmentation, Francis uses social relationship intelligence platform, RelateIQ (see screenshot below). Started in 2013 with $40M+ in funding, the startup aims to use big data to help people build deeper relationships.

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Collect Data On People To Segment, Not Just To Jog Your Memory

With this new approach, you collect basic data for one purpose; putting people in a segment. This stands into contrast with most systems that are purely designed to jog your memory for the future. Most segmenting / tagging systems get mired in complexity; tags that are too similar or no longer relevant. As a result, many give up because the process is too time-intensive. Patrick Ewers, one of silicon valley’s top relationship management coaches and an advisor to Contactually (a platform similar to RelateIQ), helps guide his clients on how to segment their networks. In his words, “Before you go out and tag every single person with every single interest, narrow it down. Otherwise, it becomes a real brute force effort. You constantly have to add and remove people and tags. It’s one of those things that gets stale really fast. It’s like your address book that you never use. The key idea is simplicity.  I recommend starting with only 5 segments.” For too many people, networking is a bad word. It has come to signify individuals who use communication as an opportunity to broadcast what they want from others who aren’t even relevant to that product or service. Relationship building has become the antithesis of this idea. It represents personalized and relevant giving in order to build a relationship. Segmentation, when used properly, is one of the most powerful tools to deepen and scale the most important relationships in your life.

About the Author: Michael Simmons is the co-founder of Empact, a global entrepreneurship education organization that has held 500+ entrepreneurship events including Summits at the White House, US Chamber of Commerce, and United Nations. Connect with him on Twitter (@michaeldsimmons)Google+ and his Blog.