Women in advertisement mostly apply seduction to attract people to buy the product they are selling. Advertising sells mostly because of photoshop, it allows them to look thin, without blemishes and the images need to be perfect. Most of the pictures are not the true pictures, they are made up. Young girls are been bombarded by the image of long hair, white or light skin and thin body. Women look as sex objects which shoe big breast, thin waist and lots of makeup. The media do not show women as strong and intelligent. Women need to be young and desirable and though to think of themselves as objects. Most of the women in advertising are white which teach consumers that white women are better than black women. If a woman is not blond with white or pale skin some people do not consider them beautiful. Women who do not think they are good enough develop low self-esteem.
In some of the USA, they hired mostly the typical white women however they have to hire at least two black women to be in compliance with the law. Some are transparent that is is a shame. Media tried to use persuasion to brainwash people to believe their unhealthy negative mindset.
American culture does not use men as sex object as much as women. Men are represented as strong, intelligent leader. Men committed violence because of sexual ads in the media.
This advertising video depicted a beautiful woman who is also a well-known actress with a great body, she used her body to keep the audience glued to the screen. She is the ideal woman, white, long straight hair and a perfect body. Her sex appeal is way up because she used her body, her voice to make an impact on the people who are watching the commercial.
Jean Kilbourne, (2014). The dangerous ways ads see women.
Retrieved from https://youtu.be/Uy8yLaoWybk
LeFrancois, G. (2016). Psychology: The human puzzle (2nd ed.). [Electronic version]. Retrieved from https://content.ashford.edu
Media influence, fashion, and shopping: a gender perspective
Shephard, Arlesa; Pookulangara, Sanjukta; Kinley, Tammy R.; Josiam, Bharath M..(2016). Journal of Fashion Marketing and Management; Bradford Vol. 20, Iss. 1, 4-18.
Media influence: mass vs personal