Category Archives: Billionaires

5 THINGS GREAT PRODUCT MANAGERS DO EVERY DAY

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My favorite product managers are quietly powerful. Every day they take small steps that move their teams and business forward in a meaningful way. But they do it without a lot of hoopla, taking a confident yet unassuming approach.

After all, product managers have a lot on their plate every day. They are responsible for the strategy, roadmap, and feature definition for their product. It is a big responsibility that requires facilitating and collaborating with many different teams — both internal and external — without the formal authority to manage those teams. It requires a unique mix of humility and strength.

However, that quiet power does not mean leading product is easy. I realized early on that the daily life of a product manager is unpredictable, hectic, and sometimes very tough.

In the late 1990s, my first product management job was helping to roll out high-speed internet nationwide when it became a viable (and highly desired) alternative to dial-up services. We went from providing 300 lines monthly to more than 3,000 — all in a window of about 60 days. I quickly learned how to balance staying on a strategic course and managing the endless minutiae that was required to get each customer up and running.

I had always been a leader, so handling the stress and responsibility was natural for me — but I had a lot to learn about focusing my efforts on what mattered most. I soon realized that with great accountability comes great autonomy. It was up to me to prioritize what needed to get done and when.

This is great news for ambitious product managers: You have more control than you might think, no matter how hectic each day feels.

Here are five things great product managers do. Used consistently, these actions can help you prioritize your work every day and thrive.

1. Align actions to goals

To succeed as a product manager it is essential to take a goal-first approach. Prioritize what must get done that day and assess and align new work against your goals. Swiftly break through the endless tasks and chatter by evaluating each request or demand through the lens of your goals. This does not mean you should shut down disruptions as “noise” to be silenced. Embrace the interruptions that align with your goals — one may be the missing idea that makes your product wildly successful in market.

2. Connect the dots

Understand how your product serves your business — the big picture of why you are building it. This may seem obvious, but without that connection, product managers are often led astray by differing opinions, demands from internal teams, and conflicting customer feedback. Identify why your product matters to your business and to customers so you can navigate with a steady mind.

3. Solve one simple problem

You may be tempted to solve every problem for your customers. But you cannot be all things to all people. You will spread yourself too thin and lose that firm direction. Instead, focus on solving one problem at a time. I like to say, “Focus on one problem, and solve the second for free.” Tackle one problem well and new opportunities will emerge.

4. Learn from others

Invest the time and effort to learn about your product team’s core work so you can set realistic deadlines. This is especially important for teams that share resources. Ask questions and get to know the full scope of their experience and tasks. It is also important to admit what you do not know. Rely on the expertise of your extended product team to help you deliver on the promise of your product.

5. Say “no” with confidence

Not every idea will be meaningful. And, in fact, most will be lousy. Great product managers understand that saying “no” is not a one-word answer. This is your chance to explain why the idea does not make sense within your strategic direction. Do not hide from these conversations or be dismissive. Take each “no” as an opportunity to recommit to your goals — and to re-evaluate whether your aim is true.

I know this advice to be effective — but hard to follow. So be kind to yourself when you feel cornered or stuck. Stick out your chest and remember that you have more control than you think and a team at your side.

You too can achieve the quiet power that separates good product managers from great ones. Never lose sight of your goals and embrace each day with humility and strength. Now go get busy.

Discover your own power as a product manager.

Understanding Your Socical Currency is the Key to Success

 


Understanding Your Socical Currency is the Key to Success

By Gerard Adams @IAMGerardAdams

The way you value people, and the way people value you, isn’t perfectly measurable. However, we can see trends that occur between different types of people.

Many entrepreneurs, including myself, believe that the people we spend the most time around will dictate who we are as people. It was perhaps best described by entrepreneur Jim Rohn, who stated that we’re the average of the five people we spend the most time with. While the math may not be perfect, the idea is pretty clear. We pick up the habits, thoughts and actions of those we spend time with. If we surround ourselves with hard workers, we tend to pick up their hard-working ethic.

Conversely, the people we spend the most time with are picking up habits from us. If we are hard workers, people will naturally want to keep us close. The closer you look, the more you’ll see that you’re picking up the habits of those close to you — and they’re picking up yours.

While we may not be the average of just five people, we are an average of our circle of influence. The more successful people we know, the more likely we are to be successful ourselves. I like to measure the value of people within your circle of influence with something I call social currency. Social currency is your value, and it can mean everything if you’re striving to be an entrepreneur.

Social currency isn’t a label that says one person is better than another. Instead, it represents your value to the world. By developing your social currency, you can move closer to living the entrepreneurial lifestyle.

Developing your brand.

Entrepreneurs understand the importance of branding. But we can brand much more than a business or an idea. Everybody is their own brand, and they’re trying to sell themselves to other people. We tend to attract certain types of people based on our brand, and we can influence our own value to others by the way we brand ourselves.

There are plenty of ways to develop your brand, but the easiest might be by changing your circle of influence. This can develop your brand in three separate ways.

The first is based on how you interact with others. As you surround yourself with people who live the entrepreneurial lifestyle, you’ll begin to get associated with certain people, projects, ideas, etc. If people know you’re spending time with successful entrepreneurs, it will gradually change the way they view your personal brand.

The second is based on your subconscious development. The more time you spend around entrepreneurs, the more likely you are to pick up on the subtleties that make them unique. You will then tend to act similarly, and this will help fuel your entrepreneurial spirit. Others will see this, and it will be represented in the way you brand yourself.

The third is through content, an idea that I’ll explain more in-depth at a later time.

Your circle of influence.

Your circle of influence is going to be the best way to increase your social currency. The better the quality of your circle of influence, the more social currency you’ll command.

When you think about your circle of influence, who is in it and what you want it to look like, remember that there’s more to a circle of influence than other people. You’ll be responsible for creating a strong circle, and people will be hesitant to join your circle of influence if you aren’t holding yourself to high standards.

If you want to expand your circle, expand yourself. Don’t wait to be surrounded by people who will gradually improve you because of association. You have to start somewhere, and you need to do some of it on your own.

Think about what your current value is, and ask yourself this — would you want to keep you close? The entrepreneurial lifestyle doesn’t happen just out of the blue. You need to work hard to get anywhere, even if your circle of influence offers you the connections you need.

Build yourself as an individual. Think about what sets you apart from others, and begin to develop that. Of course, there are plenty of other steps to take after this, but this is the first step if you plan on getting anywhere as an entrepreneur.

The next step.

Social currency is an idea that doesn’t start and end with your circle of influence. Your social currency is going to be constantly changing, and it requires constant attention if you want to try and maximize your value.

At the same time, your circle of influence isn’t going to be the only way you can change your social currency. As an entrepreneur, you’re going to be much bigger than the people you know. Others will want to see what you’ve done, how you sell yourself and what you can do for them before they buy in.

A big factor that determines your social currency is the content you produce. Content can be just about anything, from a business you create to a blog post you write. The better the content you produce, the more people are going to respond to you. This, in my opinion, is the real key to growing your social currency.

Making sure you’re developing the right content to grow your social currency isn’t an easy task. Just like the path to entrepreneurship, it takes hard work, time and dedication. However, those who are able to commit themselves will expand their own value, and they’ll reap the benefits through the entrepreneurial lifestyle.

The Lost Art of Discipline

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fthepurpleninjette%2Fvideos%2F231427823979497%2F&show_text=0&width=560“>Gaby Diaz-Cervo

A message from an ETR sponsor

Hey, it’s Chad Howse here.

I’m a former 9-5er turned entrepreneur… also a former scrawny amateur boxer turned muscular published fitness author.

But a decade ago I had no money. Actually, less than no money, was in debt, and got out of shape for the first time in my life.

Rather than searching for a ‘get rich quick’ product or workout to get me in shape, I focused on developing discipline.

Nothing else, just creating the habits that the ‘rich, ripped, and successful’ version of me would have to develop.

Discipline, however, rarely endures when it’s dependent on willpower.

Just like your ideal body, discipline can’t be built with motivation alone. It requires a process, plan, and strategy if it’s going to live forever.

That’s what I focused on. I devoured every book I could possibly find on the subject, from theory and philosophy, to solid scientific evidence on what works. I read about great historical figures, guys I wanted to emulate, and realized it wasn’t talent or willpower that made them great; it was discipline.

I got on a routine. I became the same man every day rather than the guy with no money who depended on inspiration to write content and create products.

To be honest, it didn’t take long to turn things around.

After a few months of my discipline program I began to make more money and my body changed in front of my eyes.

Here’s a secret that marketers don’t want to tell you: the program doesn’t matter as much as your discipline in following it.

Discipline makes transformations.

I’m still a work-in-progress and I always will be, but the freedom I have today from stress, from a boss breathing down my neck, and the freedom to travel the world, buy a house, and live life on my own terms isn’t due to intelligence.

I owe it all to discipline. And the more discipline I develop, the more freedom I have in my life.

That’s the greatest misconception about discipline— that it’s confining. In reality, it’s liberating.

But I’m not a naturally disciplined guy. I need a program to follow, some kind of daily guidance that gives me clarity on where my attention needs to be focused.

I’m guessing you’re the same.

In fact, I’ve never met a ‘naturally disciplined person’ in my life.

Everyone I know who’s killing it, struggles. They all struggle. Theodore Roosevelt, John D. Rockefeller, even Napoleon Bonaparte struggled mightily to be the disciplined men that would develop greatness.

And without a plan, you’re out of luck.

That’s why I created The Lost Art of Discipline – a mission to not only build your ideal body, but the life you were meant to live.

Take the challenge that is the Lost Art of Discipline and be the person that even your most ambitious dreams didn’t imagine you’d become.

Tired Of Being Overworked, Sacrificing Your Health, And Missing Out On Time With Your Family?

The Voice of the Lord


by Lawrence Powell

I am the good shepherd, and I know My sheep and am known by My own. As the Father knows Me, even so, I know the Father; and I lay down My life for the sheep. And other sheep I have which are not of this fold; them also I must bring, and they will hear My voice, and there will be one flock and one shepherd…My sheep hear My voice, and I know them, and they follow Me (John 10:14-16, 27)

Do you know that God has something to say that you need to hear today? God still speaks to man, and you can know His voice.

In Matthew 4:4 we read, …Man shall not live by bread alone, but by every word that proceeds from the mouth of God. I want us to focus on the word proceed for a moment. To proceed means to go forth, to go out, to depart, to come forth, to issue.Its Gods words, thoughts, affections, and sayings projected from His mouth to our ears. Bread, as you know, is a staple of most cultures. You’ll find bread in some form everywhere. So Jesus uses this global picture to explain to us that we cant live off earthly food alone. We need spiritual food every day to maintain health, and that spiritual food is every word that proceeds from the mouth of God.

God reveals His will to us by His spoken word. He wants every one of us to hear His Word because He wants us to know His will. Ephesians 5:15-17 says, See then that you walk circumspectly, not as fools but as wise, redeeming the time, because the days are evil. Therefore, do not be unwise… I need to stop here and share something with you: Years ago, I looked up the Greek word for unwise, and it said stupidly. So, God is warning us, Don’t be stupid; understand what the will of the Lord is. If I don’t understand what the will of the Lord is, I am stupid; I’m unwise, according to Scripture especially since the Word of the Lord is accessible and understandable.

Another reason God speaks to us is that He wants us to be found in the very center of His will. Don’t make major decisions without getting the will of God on them. Don’t jump into a job because it pays better than what you’re making right now. That job that looks so good might only have six months left to it. And don’t you dare get married without asking the Lord, Is this the one? You can know the will of God for your life, but you need to listen to His voice.

God speaks. He’s not mute, as the idols of various religions around the world. But, the truth is, sometimes we mute Him, don’t we? Sometimes God is speaking, but we’ve got the mute button on. Do yourself a favor: Don’t turn a deaf ear to the voice of the Lord when He’s speaking to you. We are so privileged to serve the true and living God. When we cry out to Him, He hears us, answers us, helps us, heals us, and delivers us from every one of our distress-es. He’s a prayer-hearing, prayer-answering God!

Yes, God still speaks and will continue to speak. I grew up hearing the saints talk about how God spoke to them, and, honestly, I’m not sure if everything they said was really from God. It might have been that late-night pizza! But people said it in a way that you could tell they were familiar with the concept of hearing Gods voice. When I came to know Jesus, I wanted to hear what they heard. I wanted to hear the voice of God. So when somebody said that God spoke to him, I’d wonder to myself, What does God sound like? When somebody talks to me, it’s spoken aloud, so I just assumed that when God spoke, it was in an audible voice. Now, I’m sure you know that if God wants to, He can certainly speak in an audible voice if He chooses to. He determines how He will communicate with you. So let Him! The important thing is, He will speak to you, through His Word, through the Holy Spirit, and you can expect to hear clearly what He has to say.

Acts 13:2 gives us an example of how God spoke to the early church: As they ministered to the Lord and fasted, the Holy Spirit said, Now separate to Me Barnabas and Saul for the work to which I have called them.’ Then, having fasted and prayed, they laid hands on them and they sent them away. What were they doing when the Holy Spirit spoke to them? They were in prayer, praising and worshiping the Lord. In that atmosphere, the Holy Spirit spoke. If youre going to be a person who hears the voice of God, youve got to be a praying, worshiping person. Thats one of the reasons the enemy doesnt want you to praise and worship the Lord, because he knows that when you worship God, He will speak. If you need direction, guidance or help, just spend some time ministering to the Lord.

Keep those spiritual ears open so you can hear what God will say to you. It may be just a word or a paragraph; it may come in a dream. But know this: He will speak to you. Why? Because God wants to encourage you to trust Him and His Word, to know the sound of His voice. As you experience the fulfillment of His promises, He knows your faith will grow strong, for faith comes by hearing and hearing by the Word of God. He will direct you in your deci-sions and order your steps so you can experience what He has for you. But your ears have got to be open to the sound of His voice.

Matthew 7:24-27 says, ‘Therefore whoever hears these sayings of Mine, and does them, I will liken him to a wise man who built his house on the rock: and the rain descended, the floods came, and the winds blew and beat on that house; and it did not fall, for it was founded on the rock. But everyone who hears these sayings of Mine, and does not do them, will be like a foolish man who built his house on the sand: and the rain descended, the floods came, and the winds blew and beat on that house; and it fell. And great was its fall.’

When it comes to listening, are you a fool…or are you wise? I don’t want you to forget that question because it’s not just hearing His Word that matters; it’s doing His Word. My prayer for you is that you will hear the Word of the Lord and then go and do it! Amen?

Why Rich People Hate Trump


From Bill Bonner, chairman, Bonner & Partners: It’s back to Europe. Back to school. Back to work.

Let’s begin by bringing new readers into the discussion… and by reminding old readers (and ourselves) where we stand.

Small and Lonely Group

As a Diary reader, you join a small and lonely group.

But we know something others don’t.

We—and apparently only we—understand the real cause of our economic malaise.
What malaise, you ask?

Well… how could the richest, most technologically advanced, and most scientifically sophisticated economy stop dead in its tracks?

The rate of economic growth has gone steadily downhill for the last 30 years. By some measures, after accounting for the effects of inflation, we’re back to levels not seen since before the Industrial Revolution.

And how could such a modern, 21st-century economy make the average person poorer?

When you measure actual inflation, rather than the government’s crooked numbers, the median U.S. household income is 20% lower today than when the century began.

And why would our modern economy concentrate wealth in the hands of so few, so that only the richest 1% make any real progress?

You may also ask a question with an obvious answer: Why are the richest and most powerful people in the country overwhelmingly supporting Ms. Clinton in the presidential race?

You find the answer to all these questions the same way: Follow the money.

Record Haul

Ms. Clinton is raising record amounts of money—$80 million in a single month.

Big corporations, banks, military contractors, rich people—all are pitching in to make sure Hillary is our next president.

Why?

Because she promises to protect the status quo.

That, of course, is what government always does. A free economy is a precarious place for wealth. It is despised by nearly everyone—especially the rich.

In a truly free market, the process of “creative destruction” can’t be controlled. New wealth is born. Old wealth dies.

Naturally, people with wealth and power try to use government to get more wealth and power… and to stop the creative-destructive process. They want to protect what they’ve got already. That’s why the real role of government is to look into the future and keep it from happening.

Hillary stands like King Canute, promising to stop the tides of economic history.

What’s this got to do with money?

Let’s ask another question instead: What is the source of Ms. Clinton’s campaign pile? Whence cometh all this lucre?

“It comes from rich people,” you will say.

But where did the rich get so much money?

Ah… that’s where it gets interesting.

We remind you of the context: So far this century, only the rich have gotten wealthier. Naturally, they are keen to see the system that gave them—and them alone—such great wealth continue.

Old Money, New Money

The key to understanding it all is the money system itself.

The money you spend today is the money that President Nixon inaugurated on August 15, 1971.

That’s when he reneged on America’s promise to convert foreign creditors’ dollars to gold at a fixed price of $35 per ounce… and broke the last link between the dollar and gold.

Nixon’s new money looked, for all the world, like the old money. It seemed to work just like the dollar always did. And the most distinguished economist of the era—Milton Friedman—advised Nixon to put it in place.
Subtle… slippery—the difference between the old dollar and the new one went unnoticed for 40 years.

Old dollar? New dollar? Who cared?

Even now, most of the world has no idea what happened. But we, dear reader, are beginning to connect the dots.

Here’s the basic difference: The old gold-backed dollar represented wealth that had already been created. You got more dollars as you created more wealth.

Money was real wealth.

But this old money was hard for the authorities to control. They said it was uncooperative. Intransient. And stubborn. They wanted a new kind of money… and a dollar they could manipulate (to make a better economy, of course).

So, the new dollar was created. And this new dollar was not based on wealth, but on debt.

It was not backed by gold. And it was not connected to the real wealth of the economy.
Instead, it was brought into being by the banking system—as a credit. It increased as people borrowed and went further into debt, not as they grew wealthier.

The more they borrowed, the more they could buy. This gave the economy the appearance of growth and prosperity. It allowed millions of Americans to increase their standard of living, even as their salaries stalled.

But every purchase put people further into debt…

Between 1964 and 2007, credit expanded 50 times.

And in 2008, the credit bubble burst.

More to come…

Reeves’ Note: The big corporations, banks, military contractors, and rich people backing Hillary Clinton are just apparatchiks of what Bill calls the Deep State… a nebulous group of elites who have infiltrated the far reaches of the American government.

Bill exposes this unelected group of insiders, and offers a “prep guide” to protect your wealth and privacy from its intrusion… in this urgent warning.

Loneliness

“I’m just an individual who doesn’t feel that I need to have somebody qualify my work in any particular way. I’m working for me.” — David Bowie

The Power of Loneliness

By James Altucher
Everyone loves the David Bowie hit, “Starman.”

“There’s a starman waiting in the sky, he’d like to come and meet us but he thinks he’d blow our minds.”

Only…the song is not about a star man.

It’s about the loneliness of two boys. The song starts with a boy late at night listening to the radio. He’s by himself. Thinking there must be something out there.

Then he hears something amazing.

So he calls his friend. Perhaps someone equally lonely, late at night by himself.

“I had to phone someone, so I picked on you. Hey, that’s far out, so you heard him too?”

David Bowie was lonely. He was ostracized by the rock stars before him (The Beatles, The Rolling Stones). He was sexually ambiguous. It was unclear still (even to him) if he was a good musician or not.

And out came “Starman.” And the song changed his life. It changed your life and my life.

He wanted to connect with people like him. He was lonely. He wanted his art, his expression, to touch someone. It touched the world.

I felt like that little boy. Waiting to hear from some mysterious space man that would change my life. “Cause he knows it’s all worthwhile.”

I wanted someone to call. “Hey, that’s far out. You heard him too.”

I’m always afraid of loneliness. Often if I’m by myself I go out and try to meet people. Or I call a friend. Or I force myself to go to a party I don’t want to go to.

But when I’m lonely and use the power of loneliness, often the best things happen to me. I can’t ever forget that. Even the worst times of loneliness.

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Creativity.

That magic art of turning solace into soulfulness and creating art of it.

Introspection.

Rather than seeing yourself through the mirror of others’ eyes (a desperate addiction of mine), being forced to look within and confront what’s there.

I’m always afraid what I will find. I’m always gratified after I do it.

Energy.

Introverts power up when they are by themselves. Not everyone is a pure introvert or pure extrovert. But I tend towards introversion.

I like being around other people. But I know I regenerate when by myself.

If I’m by myself for a day, it’s as if I have recovered all of my superpowers.

Intelligence.

When I’m alone, I’m more disciplined. I read, I write, I try to learn things. I come out of periods of loneliness with knowledge I never would have had otherwise.

A Spy.

Sometimes when I’m lonely I’ll go outside. I’ll watch people. Sometimes I’ll see someone interesting. I’ll go down in the subway with them. I’ll get out at their stop. I’ll follow them as long as I can.

We spend so much time living in the illusions of our own lives we forget about the beauty and knowledge contained in the seven billion other lives on this planet.

To be able to overhear one conversation, to see one thing normally hidden by people from others, to talk to one stranger, is to open up an entire new world to ourselves that we can learn from.

In my mind I am ten years old, I’m curious, I’m a spy.

Sadness.

When my dad died, I felt infinitely sad. Like a black hole in my life had opened up and everything was being sucked into it.

I learned to live with that hole. I reached back and dived into my memories of him in a more personal way than I ever had before.

I still pass his office building, where I spent time as a kid, and feel that pang of loneliness from him not being in my life.

But I learned from him. He lives in me. I take that sadness with me everywhere and bring it to every situation I live in.

It’s that way with all loss in my life. With everyone I have been with and the sadnesses that add up when I miss them. I miss my friends the second after “goodbye.”

Without that loneliness I would be less of a person.

With that loneliness, I learn how to better treat the people who are currently in my life. To know that every love is finite. To treat it with the respect that such antique rarity deserves.

***

David Bowie lived directly across the street from where I live now. He had an office in the same building I once worked.

One time I was in the elevator of that building.

I heard a voice that sounded like velvet. I looked over. It was David Bowie. He really was different. He really was a man by himself.

I walked over to his apartment this morning, about seven months after his death.

I took a photo. It’s still filled with messages from people who missed him. Missed their star man. Missed their friend that they grew up with.

And then I wrote about it.

“I had to phone someone, so I picked on you.”

About the Author: James Altucher is a successful entrepreneur, angel investor, chess master and prolific writer. He has started and run more than 20 companies and is currently invested in over 30. His writing has appeared in major media outlets including the Wall Street Journal, The New York Observer, Tech Crunch,The Financial Times, Yahoo Finance and others. He’s followed up his WSJ Bestselling book Choose Yourself with the Rich Employee to share daily practices that can lead you to be rich, without quitting your job. It’s available on Amazon for only $0.99.

Marketing

 


Social Media Marketing Success: 5 Techniques That Are Working NOW on Twitter
Nika Stewart  @NikaStewart  http://www.GhostTweeting.com

 

As entrepreneurs, we are all aware of the important role that social media plays in an effective marketing campaign. Why is it then, that so many business owners fail to maintain a consistent branded presence on at least one social media platform?

The most common reason is lack of know-how. If it is confusing or overwhelming, we ignore it. But social media still gives the best return on investment if used effectively.

The good news is… if you learn what is working, you can model it, and achieve success.

So let’s start with ONE platform: Twitter. If your feed isn’t oozing with engagement, if you aren’t flooded with folks re-tweeting your genius, if you aren’t getting calls from interested followers for more information on your products and services, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets, and more ideal leads.

Give to get

What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.

Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.

“The best way to get attention on Twitter is to GIVE attention on Twitter.”

Engagement: The king of the castle

Build it and… they probably won’t come. Posting is passive; Engagement is active.  You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.

More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.

Consistency

Which Twitter accounts have the most followers and the most engagement? The ones who post every day. You can’t expect great Twitter results by posting sporadically. Be consistent with your tweeting, and you’ll see growth very quickly.

(Don’t have the time to devote every day to researching, creating, and posting to Twitter? Here is the no-brainer solution:www.ghosttweeting.com/97 )

Humor

If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.

Be real

Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.

Twitter is still getting massive results for businesses, and you will enjoy the benefits if you use the techniques that are working.

What Happen When a Real Leader Enters a Room

 


5 Things That Happen When a Real Leader Enters a Room

By Benjamin P. Hardy @BenjaminPHardy

“There are no bad teams, only bad leaders.” –Jocko Willink

Leadership is what determines how successful you and those around you are. If there is minimal success, there is minimal leadership.

There are very few real leaders:

  • Who genuinely stand for something and brightly reflect those standards.
  • Who are willing to put everything on the line for what they believe in.
  • Who create change and lead.

Here’s what abruptly happens when you take ownership of your life and situation:

1. Inject a winning standard of performance before you start winning.

“How would your life change if you made decisions TODAY as if you were already the person you want to become TOMORROW? We tend to live up to our own feelings of ourselves (for better or for worse). If we plan to become something else, what better way to do so than to step into that skin now?”  — Richie Norton

It doesn’t matter what your current circumstances are. Winners act like winners before they start winning.

Your mindset is what you grow into. Mental creation always precedes physical creation. Who you are in your head is who you eventually become.

The first thing that happens when you step up as a leader is that you and everyone around you begin looking toward success. You start craving it, and believing it’s possible. In turn, your behavior starts changing.

It all starts with you.

2. Constancy among chaos and success.

“Consistent effort is a consistent challenge.” Bill Walsh

Most people can’t handle failure or success. They’re on a behavioral roller coaster depending entirely on external circumstances. When things aren’t going well, they’re overwhelmed or depressed. When things are going well, they’re overconfident and lazy.

However, when you show up as a leader, your mindset and behavior remain constant regardless of success or defeat.

You are marching forward to the beat of your own drum. Everything outside you is noise. You’re compelled forward by intrinsic vision and values. Your consistency reflects your conversion to your cause.

3. A clear point of reference is established to keep you consistent.

When you decide to lead, you provide a clear standard of excellence. Your standard of excellence becomes your point of reference, keeping you honest and consistent in all circumstances.

It ensures you don’t have too many bad days in a row. Or get derailed by haters. Or get overconfident when successful.

Your point of reference is what you really believe in. It’s why you do it.

When you’re struggling and failing, you look to your point of reference. When you’re crushing it, you look to your point of reference.

What’s your point of reference?

4. Clear performance metrics are established to keep you accountable.

“Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates.” — Thomas S. Monson

What does success look like for you, behaviorally? What is your actual job? What do you need to do?

How do you determine if you’re failing or succeeding?

There should be clear metrics to measure yourself against. However, simply knowing what you should be doing isn’t enough. Clear accountability needs to be put in place.

That accountability, if possible, should be to an actual person, not just a spreadsheet. When you are required to report your progress — especially to someone you respect — your performance will improve.

5. As the leader, you reflect the standard of excellence and recognize you are the ultimate bottleneck.

You are the example of what optimal performance looks like. You become the living and breathing standard of excellence for others to emulate. You reflect your mission and values.

One thing is absolutely certain: Those following you will mimic your performance — whether good or bad. Thus, you are the ultimate bottleneck. Your failure to get to the next level hinders everyone relying on you. You can’t take people beyond where you currently are, personally and professionally.

Hence, Darren Hardy, author of The Compound Effect, has said, “Never take advice from someone you wouldn’t trade places with.”

Who you follow determines where you get in life. If your leader isn’t moving forward, you’re not moving forward, because your results are a reflection of your leader’s results.

Conclusion.

The better you become, the more clearly you can help others get where they need to go, because you’ve been there yourself. The essence of true leadership is pure ownership. You’re no longer doing it for yourself, but so you can take those you lead further.

Wealthy

WEALTHY

The 5% Rule

By Bedros Keuilian

Get a sheet of paper. Draw a line down the center. Write “95%” at the top of the left side and write “5%” at the top of the right side. In the right-hand column list all the things that make you money and move your business forward. Selling is one of them. Marketing is another. Delegating to your staff is another. Inspiring your team to be on the same vision, to be on the same page as you. In the left-hand column, list all the things that someone else should be doing, like bookkeeping, writing payroll checks, taking out the garbage, cleaning the office, paying the office rent, changing out the light bulbs and cleaning the carpets, etc.

Following this 5% rule is what separates very successful people from ordinary or struggling people. For example, if you and I both have eight hours a day to work and we have the same knowledge base, but you’re doing 100% of these activities every day and I’m only focusing on my 5%, I’m going to be miles ahead of you. I’m focusing only on the actions that grow my business, make me more money, get more clients, and make a big impact while you’re too busy focusing on the trivial matters that should be done by someone else.

Steps To Become Wealthy

“While we are postponing, life speeds by.” – Seneca

How to Become Independently Wealthy

By Mark Ford

We recently received an e-mail from Jorge Izquierdo, Jr., a subscriber who complained that “all the material being covered [in The Palm Beach Letter] is for long-term investing. What about short term? I’ve been trying to free my family and myself from the chains of slavery for far too long now. Show me the truth.”

Behind Jorge’s question lies the assumption that it is possible to acquire wealth through some “short-term” investment strategy.

As I’ve explained before, it’s simply not possible to quickly turn, say, $25,000 into $1 million by investing in stocks. But I have good news for Jorge. He can unshackle himself from “financial slavery,” as he calls it, in a relatively short period of time.

Jorge – or just about anyone for that matter – can achieve freedom from financial slavery in just a few years. It does not have to be a lifelong process.

If you are in this situation, here is what you must do:

First, you must ask yourself if you are willing to give up the hope of getting rich quickly by investing. Are you willing to accept the fact that you won’t go from broke to being a millionaire by investing in the next Microsoft? If you can’t honestly and completely answer “yes” to that question, you might as well go read another analyst… one who will tell you what you want to hear.

But if you are ready, the next thing you need to do is think about what you mean by “financial slavery.”


What does that term mean? Most commonly it means two things:

  • You earn less than you spend.
  • You owe more than you own.

If you earn less than you spend, you are in a constant state of stress. You must put off or partially pay your bills. You must appease creditors. And all the while, your debt is mounting.

If you owe more than you own, you can’t buy a house or lease a car or get a loan from anyone other than your parents. (And what if they are dead or tired of helping you… or don’t have the money?)

Because you are in so much trouble, you can’t even think about taking nice vacations or retiring someday. Instead, you have to worry about losing your job. So you keep working and reading investment newsletters. But as each month passes, your financial situation gets worse.

It’s a miserable existence. But it doesn’t have to last. You can break the chains you feel attached to by simply recognizing and reversing the two “facts” mentioned above.

**********SPONSORED LINK*************

From the co-founder of EarlytoRise.com…

Mark Ford wants to make his readers a little bit richer every day. More than 100,000 readers joined this mission so far. More than 1,000 even wrote in to rave…

Problem No. 1: You earn less than you spend.

Solution: Spend less and earn more.

You can’t break the chains of slavery without hitting them hard with a big mallet. You won’t be able to gain the independence you want in a few years or less by cutting $10 here and $50 there.

My recommendation is to cut your expenses by 30% to 50%.
I know that sounds crazy. And it may be impossible in your case. But don’t dismiss the idea until you hear me out.

The primary factor in how much you spend every month is the neighborhood you live in. Your neighborhood creates the financial culture that presents the spending choices you make. If you live in a community of million-dollar homes, you will be looking at new BMWs and Audis when it comes to buying or leasing a car. When you go out to dinner, chances are, you’ll be spending more than a hundred dollars per couple.

Unless you live in a working-class neighborhood now, you can radically reduce your spending by moving into one.

I have friends and family members in this situation. They live in $350,000 homes in beautiful neighborhoods and drive luxury cars. But the reality is they are broke and getting poorer every month. They refuse to even consider the idea of downsizing because they are simply too ashamed to do so. What they don’t realize is every month they try to “hold on,” it is making them poorer.

Moving to a less expensive neighborhood would be the quickest, biggest, and surest way to bring their spending down by 30% to 50%.

The other thing you must do to improve your situation is to earn more money. You should take immediate steps to increase your income by 20% to 50%. Again, I know that seems radical, but if you want a “short-term” solution out of financial slavery, this is just as important as radically cutting expenses.

Problem No. 2: You owe more than you own.

Solution: Start owing less and owning more.

If you have accumulated a lot of debt, it means that you don’t see debt as financially dangerous. You must accept the fact that most debt you have is bad for you. There are only a few exceptions: mortgage debt when interest rates are low, and business debt when the business is sound and you are not personally liable.

The first step toward debt management is to get rid of every credit card you have, as well as any credit you have with your bankers. Use cash or debit cards for your shopping. Yes, that means there will be lots of things you can’t buy every month. That’s a good thing, not a bad thing.

If you have a lot of existing credit card debt, you need to consolidate it. Then work with a professional to pay it off at reasonable interest rates.
If you are lucky enough to have equity in your home, trading it for a cheaper one (see above) will accomplish two important goals: it will reduce your monthly expenses, and it will give you a chunk of cash that you can use to pay off debt or put aside as savings.

You must also increase what you own. And by that, I do NOT mean cars or boats or furniture or toys. I mean tangible assets that are likely to appreciate. Gold coins, income-producing real estate, and safe stocks belong in this category.

Every extra after-tax dollar you make by taking on extra work or starting a side business should be devoted to increasing your ownership of such assets. None of it should be spent.

Being financially independent is not about having a big house or driving new cars or taking fancy vacations. There are tens of thousands of Americans in that situation today who are financial slaves, just like you. They are in chains because they spend more than they make and owe more than they own. Their stress is just as great as yours, even though they may make more money or have more toys.

Being financially independent means having more income than you need and owing far less than you own.

It means knowing that you won’t be harassed by bill collectors or embarrassed at the supermarket. It means you have money put aside to take care of any emergencies that come up, and it means a savings account that gets substantially bigger every year.

Becoming a multimillionaire takes years. But breaking the chains of financial slavery can be done relatively quickly.

The hardest part is recognizing the chains that are binding you – earning less than you spend and owing more than you own – and deciding to do something serious about them.

Jorge, you have the plan in front of you now. It’s up to you whether you follow it.

Let us know what are you going to do today to get on the right path to become independently wealthy in the comments section below.

Ed Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.