Category Archives: Javis Brunson Consultants

10%Better To Win

Influencive

 


Be 10 Percent Better to Win

By Betty Liu @BettyWLiu

 

You’ve read about being 10 percent happier, but what about being 10 percent better?

One entrepreneur, the highly successful and driven Kevin Ryan, founder of Business Insider, Gilt Groupe, MongoDB, and many others, says in order to succeed, you only need to be 10 percent better.

If you doubt his opinion, Ryan told me you need to look no further than Google.

In the latest episode of our Radiate podcast, Ryan notes: “I think one of the mistakes that people make [is] they think their idea is not groundbreaking. And by the way, most ideas are not groundbreaking. Google was a terrible idea when you think about it. It was just a search engine; there already were seven. Theirs was a little bit better. That’s it.

“They had the idea, and the way of doing the search engine was a better way of doing it. And so the results probably 10 percent of the time were fundamentally better. Ninety percent didn’t change, but 10 percent was [better]. And that was enough.”

Hearing this is a relief. You mean I don’t need to build a whole new type of rocket like Elon Musk to become a billionaire? Or invent a whole new electronic device like Steve Jobs?

The more I thought about what Kevin said, the more I realized how absolutely right he was. Most of us think we need to create the next big thing to succeed, and we become frustrated when every single idea seems so inadequate. When I first had my twin boys, my sister and I–ever the budding sister entrepreneurs–thought of a baby gifting business, since both of us were awash in baby drool and diapers all day long.

But when we scanned the internet, there were already dozens of gifting sites just like ours. And they were pretty damn good. Motivation sapped, we hung up the idea after a few sketches and late-night brainstorming sessions. Besides, did we really think we were the only ones with this great idea?

When I think back on it, we were just too inexperienced to understand that precisely because there were so many companies with the same idea out there, ours was actually a good one. And in fact, thinking about it some more, many of the smashing success stories you read about are companies that simply improved on what others were doing:

  • Facebook: Remember Friendster or MySpace? Mark Z just made social networks better.
  • Microsoft: There were half a dozen operating systems already from IBM, Atari, and others. Bill Gates just made his better.
  • Starbucks: Coffee shops were everywhere (that’s why venture capitalist Alan Patricof declined to invest. Oops). Howard Schultz made his spot a little more comfy.
  • Apple: BlackBerry was already making a pretty good phone. Steve Jobs made his iPhone better.

Now that I’m starting a company of my own for real–no diaper ideas this time–I’m taking Kevin’s observation to heart. How do we make our site and network for professionals 10 percent better than what’s already out there? If people are already going to other sites for help with their careers, what can we do that’s different?

That’s exactly what our small team is focused on right now. However, trying to figure that out is not 10 percent harder, it’s 100 percent harder. It seems like an unfair mathematical equation–put in 100 percent of the effort for a 10 percent improvement, but when you’re trying to be the Kevin’s of this world, that’s the kind of math that adds up.

Ghostwriting

 


Writing in the Background: A Glimpse into Ghostwriting

By Assuanta Howard @astapubl

Ghostwriting can be synonymous with translating or editing, but it can also mean researching or organizing a written piece. Perhaps the word “translating” is the best way to characterize ghostwriting, whether it’s translating scattered ideas into a cohesive work or capturing and translating the style and voice of an author.

Although ghostwriters perform a myriad of functions in the production of a publication, ghostwriters often remain completely anonymous, unknown to their readers. Sometimes an author may choose to name a ghostwriter as coauthor and credit the ghostwriter’s contribution to the overall creative formation of the work. Other times a ghostwriter might simply be thanked in the acknowledgements.

So, why hire a ghostwriter?

Ghostwriters can organize thoughts and perform research for you. These services can be extremely helpful, especially if your book is primarily purposed to instruct or inform. You may have general knowledge and ideas for your book that a ghostwriter can help you build upon. You can give your ghostwriter your vision for your work and then he or she can help your brainstorm or research to find more ideas.

Ghostwriters also help an author express his or her voice in written form. Speaking is certainly different from writing, and although one might have ideas and enthusiasm, it can sometimes be difficult to translate that onto paper. Not everyone with a great book idea is as comfortable with writing as they are with speaking. In these cases, the ghostwriter’s greatest task is interviewing the author and then capturing the author’s tone as he or she writes the book for the author.

Whose work is it really?

The “credit” for the creative work of ghostwriting may seem like a point of contention. There are several ways to view this issue. One is to see the “creator” of the work as the one who first had the idea, and the other is to view the creator as the one who wrote the piece. If one understands “creation” as the conception of ideas, then creative credit must go to the author.

Ghostwriters can be a wonderful asset to authors; they ease the burden of research, editing, and revising, and they help authors turn thoughts and ideas into publishable material. Ghostwriters are like the pen in an author’s hand. With the author’s direction, they move to find a way to best communicate the author’s message.

Asta Publications has a long history of helping writers tell their stories and get published. Since 2004, Asta Publications has helped hundreds of authors bring their book concepts to life and we are ready to help you too! Our dedication to our authors is unmatched. We deliver first-class products and services that are accurate, high quality, and exceed our authors’ expectations.

www.astapublications.com

How To Increase Your Brand

 


Why Entrepreneurs Should Turn Their Expertise into a Book

By Assuanta Howard @astapubl

Entrepreneurs who have published books are able to extend their brand, become public speakers, gain more customers, and more. Being a published author will open many doors to you and grant you with opportunities to increase your income and add to your credibility.

Writing a book is an opportunity to reach out to an audience that never would have found you. It’s a chance for you to expand your audience and demonstrate your expertise, philosophy, and best practices. According to an article written by Laura Cross, “Writing and publishing a book related to your expertise will have a significant impact on your credibility and can substantially increase your bottom line. In a survey conducted for the Business Impact of Writing a Book:

  • 96% of authors reported that publishing a book positively influenced their businesses
  • 94% said it improved their brands
  • 95% generated more speaking engagements
  • 96% generated more clients
  • 94% generated more leads
  • 87% said it allowed them to charge higher fees
  • 87% reported that it allowed them to generate a more desirable client base
  • 76% said it allowed them to close more deals`1

What those figures reveal is that if you’re serious about your business, becoming a published author is no longer an option, it’s a necessity for market advantage.

There are many reasons why a business owner should write and publish a book and the top four are listed below:

  1. Enhances Your Visibility-Writing a book positions you as an expert within your industry.  Differentiating yourself in the marketplace is more important now than ever before. What makes you unique? Why should someone hire you over your competitor? Having a book to your credit helps you answer those questions.
  2. Be Seen as Credible– You will gain instant credibility and people will be more inclined to trust and believe you. Being an expert author helps you cement your credibility and deliver your expertise to a wider audience.
  3. Elevate yourselfabove your competition by being known as “the expert” people go to for the type of service you provide.
  4. Opens Doors-Establishing your brand creates a multitude of opportunities to increase your revenues and profitability as a business owner. You can command higher fees, receive high-level speaking invitations, attract high-value clients, and sell more products and services.

It has never been easier for an author to write and publish a book. Writing it is a challenge, but is should not be seen as a deterrent. A published book will provide you with an avalanche of unforeseeable opportunities to increase your brand, increase your credibility, and increase your profitability.

Assuanta Howard, CEO, Asta Publications has helped many authors write and publish their books. If you are an entrepreneur or business owner it’s time to turn your expertise into a book. Visit: http://www.astapublication.com or e-mail: ahoward@astapublidations.com to learn how.

Leaders

 


Energy Leadership

Leaders know that disengagement causes lower productivity, increased turnover, and deteriorating morale. 

As a leader, if you’re disengaged, or not as engaged as you could be, a game of follow-the-leader ensues.  The result: employees who are so dissatisfied that they can’t wait to find a new job. Worse, many high potentials, in whom you’ve invested, are also looking to leave. 

Core Energy Coaching™

The benefit of the Core Energy Coaching™ process is that it enables leaders to raise their own conscious awareness and provides processes and tools to assist them in leading others towards a stated goal or task.

You will learn how to break through limiting thoughts and emotional responses, so that you can replace them with supportive, empowering beliefs that will lead to powerful and consistent ACTION. When you as a leader are highly aware of how you think, feel, and act, the stage is set for sustainable growth personally and professionally. The process will allow you shift into high performance mode that you truly desire and help you accomplish exponentially greater results while expending less effort.

Benefits of Core Energy Coaching™

  • You will identify desired goals, and work with them to break through any blocks that are preventing you from moving forward
  • You will identify how your past experiences have formed beliefs that are holding you back. You will re-engineer those beliefs so you can achieve greatness personally and professionally
  • You will create measures of success that fits you and your profession
  • You will recognize the challenges you face today are often symptoms of another underlying cause. The Core Energy Coaching™ process will assist you in determining the root cause(s) of what has held you back from reaching your potential as a leader.

PRICING

Online Energy Leadership Assessment, personalized Energy Leadership report, 90 minute assessment debrief, and two 30 minute follow-up conference calls with a Javis Brunson Consultants Certified Energy Leadership advisor will cost $625.

Additional Energy Leadership coaching, related workbooks, support and guidance are delivered by the hour, in blocks of time.

Email (jay@javisbrunsonconsultants.com) to schedule a 15-minute introductory phone conversation to discuss how we can help you as a leader move your business and your life forward.

Follow This Hair Salon Owner

 


This Hair Salon Owner Knows Something Most Entrepreneurs Have Backwards

By Benjamin P. Hardy @BenjaminPHardy

 

What if you looked at your employees like a Hair Salon owner does? How would you treat your employees differently?

James and Astrid Rawlinson are the owners of Salon 21 in Orem, Utah. Last week, I happened to be in Utah and needed a haircut. I was lucky enough to have James cut my hair.

When I found out he was the owner, I wanted to learn more. He openly shared his business model and philosophy with me. As an organizational psychologist, what James taught me resonated deeply; and I felt it was important for any high level leader or founder to know.

1. Your Clients Are Less Important Than Your Employee

“If an employee at Wal-Mart quits, that probably won’t affect Wal-Mart’s business,”James explained. “However, if one of my employees leaves, there goes a large percentage of my clientele.”

When it comes to having a hair-stylist, many people find one they like and stick to that stylist. As a result, business suffers when someone quits at a hair salon.

This reality has forced James to take a serious look at his company culture. He’s come to grips with the fact that his employees are far more important than his customers. Without his employees, he would have no customers. Furthermore, if his employees aren’t happy, they won’t have recurring customers.

So James and Astrid have worked hard to create a culture where their employees love being there. In an industry where few stylists stick around at one salon for long, at Salon 21, the stylists choose to stay.

James and Astrid have found that being supportive and generous with their employees has directly influenced their success in the market place.

“Although not every industry gets impacted as heavily when an employee leaves as in the hair industry, every leader should recognize the fundamental importance of their employees,” James told me.

Salon 21 is thriving in a saturated market, and is continuing to grow. James believes a primary reason for this success is that his employees are literally his number one priority.

2. Professionalism & Technique

“Just as the yin-yang symbol possesses a kernel of light in the dark, and of dark in the light, creative leaps are grounded in a technical foundation.”–Josh Waitzkin

The hair industry has become like the food industry. The focus is on quantity over quality. As cheap and fast as possible. You can easily find $10, $5, and even $3 haircuts if you look for it.

Hair schools are trying to get as many people in-and-out as fast as they can. The problem is, new graduates end up at jobs without much skill or technique.

James told me he has to extensively train almost every new employee he gets, regardless of how many salons they’ve worked at. Quality matters at Salon 21. They want people’s hair to look amazing when they leave.

I myself was surprised by the care and technique James put into my own hair cut. He did things to my hair I’ve never seen someone do, and when I got home, my wife was stoked.

You can’t deny a good product. As Cal Newport explains in his book, So Good They Can’t Ignore You, when you focus on your craft, the work speaks for itself. The goal should be to produce work that is so good it can’t be ignored. With a focus on quality and craft, Salon 21 continues to succeed while other salons in the area fail.

3. Employee Freedom

Lastly, James explained that many hair salons use fear-tactics to keep their employees. Most salons require their employees to sign “non-compete” agreements.

James and Astrid genuinely want their employees to succeed. If a particular employee would be better-suited somewhere else, they aren’t forced to stay.

At Salon 21, employees feel safe. There is no fear. There’s no compulsion. They can leave whenever they want. At that’s the very reason they choose to stay. They want to be there. They are valued.

“We have complete confidence in our culture and craft here,” James told me. “There’s no need to require non-competes. We know when we hire someone that they will have a unique experience here. They will want to stay. And they will thrive financially here as a result.”

Conclusion

What if you looked at your employees like a Hair Salon owner does?

How would you treat your employees differently?

How would your culture change?

Marketing

 


Social Media Marketing Success: 5 Techniques That Are Working NOW on Twitter
Nika Stewart  @NikaStewart  http://www.GhostTweeting.com

 

As entrepreneurs, we are all aware of the important role that social media plays in an effective marketing campaign. Why is it then, that so many business owners fail to maintain a consistent branded presence on at least one social media platform?

The most common reason is lack of know-how. If it is confusing or overwhelming, we ignore it. But social media still gives the best return on investment if used effectively.

The good news is… if you learn what is working, you can model it, and achieve success.

So let’s start with ONE platform: Twitter. If your feed isn’t oozing with engagement, if you aren’t flooded with folks re-tweeting your genius, if you aren’t getting calls from interested followers for more information on your products and services, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets, and more ideal leads.

Give to get

What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.

Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.

“The best way to get attention on Twitter is to GIVE attention on Twitter.”

Engagement: The king of the castle

Build it and… they probably won’t come. Posting is passive; Engagement is active.  You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.

More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.

Consistency

Which Twitter accounts have the most followers and the most engagement? The ones who post every day. You can’t expect great Twitter results by posting sporadically. Be consistent with your tweeting, and you’ll see growth very quickly.

(Don’t have the time to devote every day to researching, creating, and posting to Twitter? Here is the no-brainer solution:www.ghosttweeting.com/97 )

Humor

If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.

Be real

Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.

Twitter is still getting massive results for businesses, and you will enjoy the benefits if you use the techniques that are working.

What Happen When a Real Leader Enters a Room

 


5 Things That Happen When a Real Leader Enters a Room

By Benjamin P. Hardy @BenjaminPHardy

“There are no bad teams, only bad leaders.” –Jocko Willink

Leadership is what determines how successful you and those around you are. If there is minimal success, there is minimal leadership.

There are very few real leaders:

  • Who genuinely stand for something and brightly reflect those standards.
  • Who are willing to put everything on the line for what they believe in.
  • Who create change and lead.

Here’s what abruptly happens when you take ownership of your life and situation:

1. Inject a winning standard of performance before you start winning.

“How would your life change if you made decisions TODAY as if you were already the person you want to become TOMORROW? We tend to live up to our own feelings of ourselves (for better or for worse). If we plan to become something else, what better way to do so than to step into that skin now?”  — Richie Norton

It doesn’t matter what your current circumstances are. Winners act like winners before they start winning.

Your mindset is what you grow into. Mental creation always precedes physical creation. Who you are in your head is who you eventually become.

The first thing that happens when you step up as a leader is that you and everyone around you begin looking toward success. You start craving it, and believing it’s possible. In turn, your behavior starts changing.

It all starts with you.

2. Constancy among chaos and success.

“Consistent effort is a consistent challenge.” Bill Walsh

Most people can’t handle failure or success. They’re on a behavioral roller coaster depending entirely on external circumstances. When things aren’t going well, they’re overwhelmed or depressed. When things are going well, they’re overconfident and lazy.

However, when you show up as a leader, your mindset and behavior remain constant regardless of success or defeat.

You are marching forward to the beat of your own drum. Everything outside you is noise. You’re compelled forward by intrinsic vision and values. Your consistency reflects your conversion to your cause.

3. A clear point of reference is established to keep you consistent.

When you decide to lead, you provide a clear standard of excellence. Your standard of excellence becomes your point of reference, keeping you honest and consistent in all circumstances.

It ensures you don’t have too many bad days in a row. Or get derailed by haters. Or get overconfident when successful.

Your point of reference is what you really believe in. It’s why you do it.

When you’re struggling and failing, you look to your point of reference. When you’re crushing it, you look to your point of reference.

What’s your point of reference?

4. Clear performance metrics are established to keep you accountable.

“Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates.” — Thomas S. Monson

What does success look like for you, behaviorally? What is your actual job? What do you need to do?

How do you determine if you’re failing or succeeding?

There should be clear metrics to measure yourself against. However, simply knowing what you should be doing isn’t enough. Clear accountability needs to be put in place.

That accountability, if possible, should be to an actual person, not just a spreadsheet. When you are required to report your progress — especially to someone you respect — your performance will improve.

5. As the leader, you reflect the standard of excellence and recognize you are the ultimate bottleneck.

You are the example of what optimal performance looks like. You become the living and breathing standard of excellence for others to emulate. You reflect your mission and values.

One thing is absolutely certain: Those following you will mimic your performance — whether good or bad. Thus, you are the ultimate bottleneck. Your failure to get to the next level hinders everyone relying on you. You can’t take people beyond where you currently are, personally and professionally.

Hence, Darren Hardy, author of The Compound Effect, has said, “Never take advice from someone you wouldn’t trade places with.”

Who you follow determines where you get in life. If your leader isn’t moving forward, you’re not moving forward, because your results are a reflection of your leader’s results.

Conclusion.

The better you become, the more clearly you can help others get where they need to go, because you’ve been there yourself. The essence of true leadership is pure ownership. You’re no longer doing it for yourself, but so you can take those you lead further.

Vacation And Technology

 


Why You Really Need to Unplug While on Vacation

By Kim Lachance Shandrow @LaShandrow

 

Sun, sand, an iPhone in your hand. If this is your idea of vacation, something’s wrong with this picture. Sad as it is, staying plugged in — and even working — on holiday is the new norm. For most of us, whether poolside or at the beach, or tucked away in a tent or a cruise cabin, our smartphones, laptops and tablets are always faithfully by our side or in our hands. We don’t know when to quit.

Um, hello. Wake up, not-so-happy camper. In case you forgot, the whole point of taking time off of work is to recharge your mind, body and soul — not your godforsaken glowing gadgets. They don’t call it digital detox for nothing. By now you should know that you have to disconnect to reconnect.

When we do temporarily kick the tech addiction and unplug on holiday — c’mon, you can do it — we return to the office refreshed, relaxed and ready to tackle, yep, more work. When we don’t, medical and mental health professionals warn that we’re not doing a body good. And they’re right: We suffer from poor concentration, shoddy sleep patterns, eye irritation, sloppy posture and…let’s just stop there for now. Not to mention how dorky we look zombie-ing out on our phones when we should be soaking up the sights and engaging in good, old lowercase “f” facetime with our travel mates.

Before you brave a tech-free vacation, or even a staycation, do yourself a big favor — and your clients and/or co-workers — and give them a heads up that you won’t be answering email or calls. Basically, tell them to buzz off in a nice way and then banish the guilt. You owe yourself some tech-free downtime, worker bee, and you know it.

Facebook, Twitter and Instagram can wait, but your health and wellbeing can’t.

Do You Surround Yourself with The Right People

 


Surround Yourself With People Who Challenge Your Thinking

By Kevin Daum @KevinJDaum

It’s nice to have people around who support you and are of like mind. Agreeable people boost your confidence and allow a certain level of relaxation. Most of us develop a stable of people with whom we like to work. We know their styles, and they know ours. It’s comfortable and expedient. It is easy to find a rhythm, and it works. Unfortunately, that level of comfort can stall the very learning and innovation that can expand your company and your career.

It’s nice to have people agree, but you need healthy conflict and differing perspectives to dig out the truth from a group-think and ideation. If everyone in the group has a similar point of view, your work will suffer from confirmation bias, rarely breaking boundaries and creating often unnecessary failure.

Take a look at your own network. Are your contacts the same ones you’ve had for years? Are they all in the same industry? Do they share your point of view on most subjects? It’s time to shake things up and get uncomfortable. As a leader, it can be challenging to create an environment in which people will freely dissent and argue, but as my good friend and colleague Amilya Antonetti says: “From confrontation comes brilliance.”

Here are five tips for engaging people who will expand your perspective and increase your success.

  1. Identify where you are stale. Actively seeking conflict is not an easy thing for most people. Many spend their lives trying to avoid arguments and heightened discourse. There’s no need to go out and find people you hate, but you need to do some self-assessment to determine where you have become stale in your thinking and approach. You may need to start by encouraging your current network to help you identify your blind spots. Additionally, make a list of the five people who have made you most uncomfortable in your life and list the reasons why. Then use the list to create a picture of the ideal opponent for your way of thinking.
  1. Go where the battles are. As people get more confident in their abilities, they often create habits that limit the way they source ideas and information. Fox News and MSNBC bank on this philosophy. Seek out social networks and groups that are outside your normal way of thinking.Use LinkedIn groups to find diverse perspectives. Pursue the writers of posts that make you react strongly. Find the people who make you uncomfortable and invite them into your conversation.
  1. Engage in friendly debate. Passionate, energetic debate does not require anger and hard feelings to be effective. But it does require strength and assertion. Once you have worthy opponents, set some ground rules so everyone understands responsibilities and boundaries. Establish structure to your discourse so people can feel safe. If people are worried about negative repercussions, they will hold back or, worse, disengage completely, and then you’ll be back to the same stale environment. Remember, the objective of this game of debate is not to win but to get to the truth that will allow you to move faster, farther, and better. When that happens, everyone wins.
  1. Check in regularly. Fierce debating can get emotionally brutal, particularly when strong personalities are involved. It doesn’t take insults and name calling to make people feel small and upset. Make sure you check in with your adversarial colleagues to make sure they are not carrying the emotion of the battles beyond the battlefield. Break the tension with smiles and humor to reinforce that this is friendly discourse and that all are working toward communal success. A good way to reinforce the objectivity is to actually switch sides in the debate. It’s hard to take it personally when you can argue on behalf of your opponent.
  1. Share rewards and gratitude. The purpose of all this hot and stressful discourse is to achieve success for everyone. Make sure that all that are involved in the debate are amply rewarded when the goals are reached. Let your sparring partners know how much you appreciate them for being fierce and vulnerable. The more appreciated you make them feel, the more they’ll be willing to get into the ring next time.

The Workforce

 


Managing a Powerful Workforce: Performance Analytics, Not Time Tracking

By Bill Carmody @BillCarmody

 

During the Collision Conference, I had a distinct pleasure of meeting and speaking with Adam Miller, Founder and CEO of Cornerstone OnDemand, a publicly traded maker of cloud-based talent management software. As Mr. Miller works with many Fortune 500 clients as well as mid-size enterprise companies, I wanted to get his perspective on how companies will manage their workforce in the future.

 

Will Every Business One Day Hire “Employees” On-Demand?

During the Collision Conference, there was a lot of discussion about an on-demand workforce. Companies like Handy have already adopted an Uber-like workforce model that allows people to flexibly work when they want without being a W-2 employee. To hear some companies talk about a scalable on-demand workforce, they believe it is a forgone conclusion.

Mr. Miller disagrees. “Despite what some people may think, not every business will become an on-demand business; nor should they be” Mr. Miller explained. “Companies have a vested interest in retaining top talent and many people will prefer full-time employment to the on-demand model. Make no mistake. Industries are becoming much more flexible. You can get your work done at home or at a Starbucks, but that’s not the same thing as becoming an on-demand employee.”

 

Performance Analytics Replace Hourly Time Tracking

So if not all businesses are going on-demand, what does the workforce of the future look like? Mr. Miller believes that the answer is a whole lot more real-time feedback, predictive employee hiring and retention programs and new levels of insights being discovered with big data performance analytics.

“Beyond benefits and compensation, people want to work for companies for three reasons: They believe in the mission. They want to be part of the culture. They want to grow as individuals” he says. “I don’t think people fully appreciate that Millennials expect to go through 5 to 7 careers in their lifetime. Not jobs. Careers. If companies want to hire and retain great talent, they need to be much smarter about the needs of their employees. Gone are the days when we keep track of hours spent. If your employee is working from home, how can you verify the hours they work anyway? Instead, they are going to be graded by their peers on the tasks they complete and the projects they are working on. Performance analytics will replace hourly time tracking, and the function of mangers will change substantially.”

Hourly time tracking has driven many services-based industries for years. Lawyers, for example, charge not based on the value delivered or outcome achieved, but rather how many hours they spend on behalf of any client. The rise of performance analytics over hourly time tracking has profound implications for how businesses can and should charge for their services.

 

The Impact of Managing Employees by Results

“The way the modern workforce will be managed is by results, not by hours”, Mr. Miller explains. “How do you measure people? You need to have better, incremental measurements. This idea of measuring people only once a year doesn’t work. You need better markers along the way that people are actually being productive and doing what they need to do.”

What Mr. Miller believes we’re moving toward is real-time feedback across the organization. This could be anything from project-based feedback to activity-based feedback. You’re constantly getting feedback. “The second part of this is that you’re no longer getting feedback just from a manager”, he explains, “because the manager doesn’t have time to do their job and watch you do your job.”

This idea of continuous feedback and measurement means that you need multiple inputs. “We’re moving away from manager-based feedback to essentially crowdsourced feedback.” Depending on what projects you touch and who you interact with, you’re constantly getting feedback on the interactions you have with the team you’re working with. It’s a very different way of managing teams and Mr. Miller is already seeing this shift occur today.

 

Implications of a Performance-Driven Workforce

As entrepreneurs, we should be excited by this trend. The on-demand trend may not be for every company, but the Uber ratings system appears to be permeating many industries and business models and becoming much more pervasive. The implication for service-based businesses is clear. Utilization and realization rates will ultimately give way to real-time rating systems which provide a much more clear indication of the value of the time being spent by your team–not just hourly allocations by project or client.

Aligning a company’s results with the individual contributions of each member of your team has, at least to date, been much more art than science. But, according to Mr. Miller, we’re seeing very positive trends toward a new era of real-time performance feedback and peer-to-peer evaluation of the value being delivered. As this trend takes hold, we could very well say farewell to time tracking as we look to increase insights around the ongoing results we deliver.