Category Archives: Words

Adopt The 10x Mindset

By Thomas Oppong

There are no absolutes in life. And there are no givens. Everything is up for grabs. Most people dream of accomplishing something extraordinary in life. But life slips by and their most meaningful dreams slide silently to the side while they’re getting everything else done.

Grant Cardone says, “Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams!”

Operating at an exponentially higher level is exactly what you need to do better and be successful in your endeavors. But everything starts with a decision to aim higher than usual. Only those with the right mindset, attitude and skill can take advantage of the enormous human potential.

You can’t achieve extraordinary results with an ordinary mindset

“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”― Michelangelo Buonarroti

Many people are far below their expectations because they have big dreams, incredible ideas, and fantastic goals but put in little or no ACTION.

As you build on your accomplishments and your confidence grows, you will naturally want to aim higher. Now that you’ve got some momentum going, it’s time to double your effort.

Extreme success in your own terms can only be achieved by taking massive action with the 10X rule, a concept made popular by Grant Cardone.

The 10X rule is based on the idea you should figure out what you want to do, goals you want to achieve, and multiply the effort and time you think it’ll take to do by 10.

In his book, 10x Rule, The Only Difference Between Success and FailureGrant provides an awesome blueprint for how you can rise above the status quo to take “massive action” instead of behaving like everybody else and settling for average results.

“The greatest turning point of my life, both professionally and personally, was when I stopped casually waiting for success and instead started to approach it as a duty, obligation and responsibility,” says Cardone.

We have a tendency to underestimate what we can accomplish, and therefore set lower goals and not reach our full potential.

When you apply the 10x rule and mindset to your thinking, and apply it to how you act, you can do more in the shortest possible time. And you will still have time to take care of a lot of other things on your to-do list.

Stay hungry!

The idea of a 10x advantage is to aim ten times higher when you set your goals in business and life. You are probably not thinking big enough about your life’s work, projects, and what you want to achieve in your career.

A 10x mindset or goal means that if you come up short, you’ll still find yourself further along than if you had maintained your life’s current goals, visions and everything else you have planned to achieve.

Christopher Reeve once said, “So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.”

And it also means that you open yourself up to bigger possibilities for the future that make it increasingly easier to make decisions and take action in the present. You can move and work your goals 10 times faster while being consistent and persistent.

But don’t underestimate how much energy and effort it will take to push things through though. Things could take longer to complete or cost more. Plan for these things you plan to focus on ahcieving more using the 10x rule.

Thinkers and dreamers are the new untouchables

“Between the great things we cannot do and the small things we will not do, the danger is that we shall do nothing.” — Adolph Monod

We’ve been conditioned to think small, simplify and to expect less and demand less from life. Don’t be subject to the tyranny of “how things have always been done”. Find your true north and push past the default.

For centuries we’ve been trained by the system to stop thinking and do as we are told. But dreamers and thinkers change the world. They don’t follow any logic. It’s hard to replace the dreamers with algorithms.

Can you build something people will look for, will talk about or something we would miss if it were gone. Think about your capacity to think creatively and exponentially. And your your capacity to provide value to others. Start seeing things from a wider and far reaching perspective.

You should start thinking big without reservations. Practice thinking about your future being 10x bigger and better, and you’ll develop a new 10x standard for viewing the world.

You can only contribute more, learn more, become more and stretch yourself and your own abilities beyond their current psychological limitations if you give yourself permission to think beyond the obvious.

Turn mindset into action

The right intentions will only get you so far. You also must act. A 10x mindset radically shifts your thinking, your decision-making, and the actions you take.

Start identifying actions that are blocking your progress toward 10x growth and get rid of them. Focus on doing even better at those things you’re already good at and stop worrying about everything you struggle with.

Tackle every project with the 10X Rule, acting like you have to succeed because your life depends on it.

Before you go…

If you enjoyed this post, you will love Postanly Weekly (my free digest of the best productivity, career and self-improvement posts). Subscribe and get a free copy of my new eBook, “The Power of One Percent Better: Small Gains, Maximum Results”. Join 23,300+ readers.

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For They Will Inherit the Earth — The Life Project

A person who is “meek” is often thought of as being resigned to their circumstances, even weak, but that really isn’t what is being described here. Those who are “meek” are those who understand that they are dependent upon God, and not upon their own strength or even upon the power of armies, for our […]

via For They Will Inherit the Earth — The Life Project

Status Anxiety

Do You Suffer From “Status Anxiety?”

By Alex Green

In 1759, Adam Smith inquired in his Theory of Moral Sentiments about why we seek wealth. Is it to meet our basic wants and needs?

No, he concluded. “The wages of the meanest laborer can supply them.” The point of all our striving, he argued, is “to be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation.

William James, the father of American psychology, echoed this sentiment a century later when he declared that the deepest principle in human nature is the craving to be appreciated.

We don’t like to admit it, but most men and women are in a near-constant pursuit of higher status.

Psychologists have even identified a new malady, one that afflicts millions. They call it “status anxiety.”

Throughout history and around the world, men and women have always sought status and recognition. But in the modern era, the yardstick is almost always the same: economic success.

More bluntly, money.

The benefits of money and status are obvious: freedom, resources, comfort, time, attention, and deference. A lack of status, on the other hand — even if it is only perceived — can lead to sadness, anxiety, and even depression.

Our capitalist system thrives on the pursuit of status. Entrepreneurs take elaborate risks in the pursuit of great rewards. Consumers buy superfluous products — especially luxury brands — they believe confer prestige. The pursuit of status motivates us to develop our talents, work hard, demonstrate excellence, and achieve worthy goals.

In today’s increasingly affluent society, however, our ideas about what are “essential” constantly change.

For example, consider the percentage of Americans who believed the following items were necessities in 1970:

  • More than one phone – 2%
  • Second television set – 3%
  • Dishwasher – 8%
  • Car air conditioning – 11%
  • Second car – 20%
  • Home air conditioning – 22%

If these were nonessential to Americans 45 years ago, why do hundreds of millions consider them necessities today?

It’s not just that these things make our lives easier and more comfortable. Many folks would feel embarrassed or ashamed to be without them.

Our sense of happiness is based on comparing ourselves to others. Unfortunately, that is a guaranteed recipe for unhappiness.

The problem with making economic success the foundation of personal happiness is that a) you cannot control the economy and b) most companies eventually fail. Needless to say, this undermines job security and financial well-being.

While life will always be uncertain, there is a simple and effective cure for status anxiety: changing the way you think.

Every time we feel satisfied with what we have, however little that may be, we can count ourselves rich.

Jean-Jacques Rousseau insisted there are two ways to make a man wealthier: Give him more money or curb his desires. Or, as Socrates declared as he passed the expensive goods on sale in the Athens agora, “How many things I can do without!”

As for other people’s opinions, whether you get the recognition you believe you deserve is out of your control. But if you haven’t done anything that deserves contempt or disrespect, what difference does it make what someone else thinks?

An obsessive pursuit of status may not just be a waste of time. It could be a waste of a life.

About the Author: Alex Green is the author of excellent books like, The Secret of Shelter Island: Money and What Matters, and Beyond Wealth, that show you how to lead a “rich” life during trying economic times.

The Lost Art of Discipline

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fthepurpleninjette%2Fvideos%2F231427823979497%2F&show_text=0&width=560“>Gaby Diaz-Cervo

A message from an ETR sponsor

Hey, it’s Chad Howse here.

I’m a former 9-5er turned entrepreneur… also a former scrawny amateur boxer turned muscular published fitness author.

But a decade ago I had no money. Actually, less than no money, was in debt, and got out of shape for the first time in my life.

Rather than searching for a ‘get rich quick’ product or workout to get me in shape, I focused on developing discipline.

Nothing else, just creating the habits that the ‘rich, ripped, and successful’ version of me would have to develop.

Discipline, however, rarely endures when it’s dependent on willpower.

Just like your ideal body, discipline can’t be built with motivation alone. It requires a process, plan, and strategy if it’s going to live forever.

That’s what I focused on. I devoured every book I could possibly find on the subject, from theory and philosophy, to solid scientific evidence on what works. I read about great historical figures, guys I wanted to emulate, and realized it wasn’t talent or willpower that made them great; it was discipline.

I got on a routine. I became the same man every day rather than the guy with no money who depended on inspiration to write content and create products.

To be honest, it didn’t take long to turn things around.

After a few months of my discipline program I began to make more money and my body changed in front of my eyes.

Here’s a secret that marketers don’t want to tell you: the program doesn’t matter as much as your discipline in following it.

Discipline makes transformations.

I’m still a work-in-progress and I always will be, but the freedom I have today from stress, from a boss breathing down my neck, and the freedom to travel the world, buy a house, and live life on my own terms isn’t due to intelligence.

I owe it all to discipline. And the more discipline I develop, the more freedom I have in my life.

That’s the greatest misconception about discipline— that it’s confining. In reality, it’s liberating.

But I’m not a naturally disciplined guy. I need a program to follow, some kind of daily guidance that gives me clarity on where my attention needs to be focused.

I’m guessing you’re the same.

In fact, I’ve never met a ‘naturally disciplined person’ in my life.

Everyone I know who’s killing it, struggles. They all struggle. Theodore Roosevelt, John D. Rockefeller, even Napoleon Bonaparte struggled mightily to be the disciplined men that would develop greatness.

And without a plan, you’re out of luck.

That’s why I created The Lost Art of Discipline – a mission to not only build your ideal body, but the life you were meant to live.

Take the challenge that is the Lost Art of Discipline and be the person that even your most ambitious dreams didn’t imagine you’d become.

Tired Of Being Overworked, Sacrificing Your Health, And Missing Out On Time With Your Family?

Your Day

By failing to prepare, you are preparing to fail.” – Benjamin Franklin

 MARTIAL ARTS TRAINING

Planning Your Day

 Fiercelybeautifulblog.com

By Craig Ballantyne

Let’s face it. As someone who wants extraordinary results in every area of your life, there are always going to be obstacles in your way. Two of the most common are overcoming procrastination and keeping control of your daily schedule.

The good news is that we conquer both with one solution. And that’s simply by planning your day.

So let’s allay your fears and stresses about the seemingly complex task at hand. Planning makes success simple.

Don’t get me wrong, it doesn’t make success easy, but it makes it simple. There is a big difference between the two.

Easy means little effort. And we both know that success takes hard work. Simple means that the path to success has already been tread, and we just need to follow that path. But, of course, there’s a path that has been tread to the top of Mount Everest, too, and we know that isn’t easy.

All paths to success take planning. In our recent discussions about “Operation 2X,” our plan to help you achieve twice the results over the rest of the year, ETR Publisher Matt Smith said, “You cannot have a 2X day when you don’t plan. That includes planning kids/family activities. 2X happens only when you lead. It only happens when you’re proactive and are actually pushing things forward. 2X only happens when there is intention.”

So what does that mean?

You need to:

  •     Plan your day/schedule
  •     Block out your time for specific tasks
  •     Get ONE big thing done first thing in the morning for momentum
  •     Prioritize your to-do list
  •     Make a commitment to contacting the right people
  •     Eliminate unnecessary communication
  •     Avoid getting sucked into emails
  •     Set daily deadlines
  •     Stick to your schedule (this is where things often go wrong)
  •     Set up your environment for maximum productivity.
  •     Institute a strict sleeping schedule
  •     Surround yourself with competent people who can do some work for you.

Or you can say, “Oh, I don’t want to be that rigid. I want a flexible, spontaneous lifestyle.”

And that’s fine, but the fact is you’ll fail at almost everything you want to do in life. PERIOD.

Your choice.

You must have total control over your working conditions and those that can interrupt it. It must be made known that your work time is do-not-disturb time.

This will disappoint others but it will protect your time and is essential to your success. Make this decision. Separate work from play. Commit. Stay focused.

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“It’s not about the hour you wake up, it’s about what you do with the hours that you are up. Whenever you start your day, start it with a powerful morning routine to get your mind right, then focus on your #1 priority for at least 15 minutes and win a victory that the world can’t take away from you no matter how crazy the rest of the day gets. You got this.” -Craig Ballantyne

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Remember… you get freedom from structure.

You don’t get freedom from a 4-hour work week. That’s false freedom, or as your parents described it, “Laziness.”

So listen…

If you’re struggling with your schedule, go back and do a “time journal.” Then ruthlessly plan your work day.

The more work you can get done during work hours, the less time you’ll have to steal from your family, friends, fitness, and fun hobbies by working when it’s not “work time.”

That’s what is meant by getting more freedom from structure.

You can work hard a good many hours and still have a life. Most people don’t have a balance problem, they have a time-wasting problem.

You must find your Magic Time to get more done in less time.

You must also set an end to your day. Do a brain dump and then shut your working mind down. Go spend time with your family. Don’t answer email at all hours of the day. Set limits. Know what you should be doing at all times, and do it.

The more structure you have in your work day, the more you plan, the more you will accomplish — and the closer you will get to achieving a 2X day — and life.

Remember these words of wisdom from Dave Kekich:

“Cherish time, your most valuable resource. You can never make up the time you lose. It’s the most important value for any productive happy individual and is the only limitation to all accomplishment. To waste time is to waste your life. The most important choices you’ll ever make are how you use your time.”

So always be prepared. Plan ahead. If you do, and if you get focused, you can dominate your days and own your life in 2017.

If you need help, I’m your man.

Click here to discover how to work in-person with me on creating your Perfect Days

About the Author: Craig Ballantyne is the founder of EarlyToRise University and the author of The Perfect Day Formula. His straightforward, sometimes “politically-incorrect” advice has helped millions of people transform their lives both physically and financially. Craig’s secret weapons for success include his personal commandments, his 5 pillars, and his Perfect Life vision. Click here to learn more from Craig so that you can get more done, make more money, and live the life of your dreams.

Share Your Gifts To The World

How to Stop Holding Yourself Back

By Bedros Keuilian

A lot of people have the E-brake on.

Here’s what that means.

When things don’t work out in our businesses — or at work — we often blame other people or the circumstances.

You blame your co-workers.

You blame the people you hired.

You blame the marketing or sales team.

You might even blame the potential customer.

“The market just doesn’t understand what I have.”

You think you need…

  • Better closing skills

  • A slicker sales funnel

  • A more compelling offer

  • Or the latest sneaky marketing trick being hawked by the so-called “gurus”

After you finish playing the blame game, you simply give up.

But here’s the cold, hard truth about what’s really going on.

You’re throwing the fight.

You aren’t giving your best.

You’re making excuses and taking the easy way out.

I can tell.

You see, thousands of clients have gone through my various coaching programs.

And I know when a person has real marketing problems…

…and when a person has self-sabotage issues.

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“Before discovering Craig’s Perfect Day Formula, my biggest struggle was controlling my mornings. That led to a constant feeling of being rushed and falling behind schedule… which in turn led to anxiety throughout the day. The #1 lesson I learned was how to dominate my mornings by blocking off my Magic Time and scripting the first three hours of my morning the night before. These days I have my to-do list knocked out by 10:00 a.m. This helped me overcome afternoon anxiety, regain control of my day, and free up more time in the evening to have with my family rather than playing catch up. I no longer have to work in the evenings and I get 7 hours of sleep per night rather than 4-5 hours in the past. Making a lot of money is great, but having the freedom to enjoy it without being stressed or anxious is the true definition of happiness. Craig’s Perfect Day Formula is for anyone who is driven to succeed but always seems to run out of time, misses deadlines, or lives in a state of anxiety. It will change your life.”  

Bedros Keuilian 
Founder, FitBodyBootcamp.com,
Fastest Growing Fitness Franchise in America

Click here to grab your Perfect Day Formula kit

**************************************************************

In fact, and he won’t mind me saying this, our good friend, Craig Ballantyne, is one of those people. That’s right, Craig himself still has self-sabotage issues.

And you do, too.

I call this self-sabotage issue, “the E-brake problem.”

But it’s not your fault.

Let me explain.

I could give you and Craig a brand new Ferrari, but if the Emergency brake (the E-brake) is pulled, then it won’t go faster than a Honda Civic.

That’s because the car has been neutered.

Likewise, most people have a neutered subconscious mind.

They are holding themselves back.

They’ve got the E-brake on.

You might have a great idea and a hungry market that needs your help, but if you’ve got the brakes on, you’ll never get where you want to be.

But the only way for you to succeed and play up a level is to drop that E-brake.

You have value to add to the world.

You have lives to change.

You have the ability to make a massive impact on the lives of millions…

Just like Craig.

That’s one of the reasons he hired me as his coach — even though we’re business partners.

Craig was wise enough to know that he needed help.

He needed a mentor to guide him and to stop himself from holding back.

You need help releasing the e-brake, too.

It might be that you’re afraid of criticism, afraid of what other people might say, afraid of what your family might think, afraid of failure, and even afraid of success.

Instead of going all out, you hold back because you’re being selfish and protecting yourself from what others think.

So how do you drop the E-brake and accelerate down the road to success?

The answer is that you need to change your belief system.

For example, you might have a negative money mindset that your parents put in your head.

Perhaps they told you that money’s bad, money’s for the rich, that other people have success and we don’t, that we’re the working class and will never be anything else, or that the rich have knowledge that you don’t or ever will.

That negative belief system can be crippling.

It’s one that has held back Craig.

He’s slowly overcoming it, but let me tell you, the anti-abundance chains can be a heavy, heavy weight.

Our childhood experiences shape us, and they shackle us.

You might know the feeling.

There are other pains from the past that can keep us in a mental prison.

You might have been on the receiving end of a cruel comment from a schoolteacher.

Or you might have been abused like I was as a little boy.

Bad things happened to me when I was just a 4-year old kid in Armenia before our family immigrated to America.

Because of this trauma, I found a million reasons in my life to fail at things.

I failed at things on purpose.

Procrastination was one of my bad habits ten years ago before I released the brake.

I’d have a good idea and set aside for “the future,” and then never get around to it.

I went broke in my first business, an online supplement company because I didn’t feel deserving of success.

I didn’t believe that anybody would even want to hear from me.

But the truth of the matter is I had the knowledge to help people and yet I was too afraid to share it.

I pulled my punches.

I threw that fight.

It took years for me to get over it.

But eventually, when I started to work on my personal development, changing my belief systems and cutting out the negative people in my life, I was finally able to break free.

I gave myself permission to succeed.

The time had come to stop holding back, to go out and add massive value to the world, to be an evangelical believer in the message I am here to share.

That’s how I dropped the E-brake.

Join me.

If you’re like I once was, you need to change.

When you drop the E-brake, ideas flow to you and all of a sudden you magically have the courage to take action and overcome the bad habit of procrastination once and for all.

Listen, you have an obligation to get your solution in the hands of as many people as you can so that you can make a change in their lives.

That is how you will free yourself — by first believing in yourself, and then giving of yourself to the world.

It’s the message that I’ve told Craig over and over again, and I can see him believing in it now more than ever.

And let me tell you, he’s a great student.

Everything I instruct him to do, he does.

He takes action.

He works on the skills he needs to improve.

He practices his presentations more than ever.

He asks for feedback.

More important, he is man enough to accept the constructive criticism and then goes back to work on his weaknesses.

And you can too.

Join Craig.

Join me.

Release the brakes.

It all starts with the belief you have a unique gift to share with the world.

And then you need to take massive action.

You don’t need more education.

You just need to take what you know and do it.

You just need to roll up your sleeves and get your hands dirty.

Add your value. Sell your message. Do the work.

Get feedback. Fail forward.

And do it again and again.

Each time you do, the E-brake will drop lower and lower…

…And you’ll go faster and faster.

Trust me.

This approach to life is working for Craig, it worked for me, and it will work for you, too.

About the Author: Bedros Keuilian is the embodiment of the American Dream. Arriving in the United States from the communist Soviet Union back in 1980, his family went from being broke to eventually adding value to their new community. Today, Bedros helps over 45,000 fitness experts grow their businesses. Bedros knows the American Dream is NOT dead, because he is living it right now.

Loneliness

“I’m just an individual who doesn’t feel that I need to have somebody qualify my work in any particular way. I’m working for me.” — David Bowie

The Power of Loneliness

By James Altucher
Everyone loves the David Bowie hit, “Starman.”

“There’s a starman waiting in the sky, he’d like to come and meet us but he thinks he’d blow our minds.”

Only…the song is not about a star man.

It’s about the loneliness of two boys. The song starts with a boy late at night listening to the radio. He’s by himself. Thinking there must be something out there.

Then he hears something amazing.

So he calls his friend. Perhaps someone equally lonely, late at night by himself.

“I had to phone someone, so I picked on you. Hey, that’s far out, so you heard him too?”

David Bowie was lonely. He was ostracized by the rock stars before him (The Beatles, The Rolling Stones). He was sexually ambiguous. It was unclear still (even to him) if he was a good musician or not.

And out came “Starman.” And the song changed his life. It changed your life and my life.

He wanted to connect with people like him. He was lonely. He wanted his art, his expression, to touch someone. It touched the world.

I felt like that little boy. Waiting to hear from some mysterious space man that would change my life. “Cause he knows it’s all worthwhile.”

I wanted someone to call. “Hey, that’s far out. You heard him too.”

I’m always afraid of loneliness. Often if I’m by myself I go out and try to meet people. Or I call a friend. Or I force myself to go to a party I don’t want to go to.

But when I’m lonely and use the power of loneliness, often the best things happen to me. I can’t ever forget that. Even the worst times of loneliness.

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Creativity.

That magic art of turning solace into soulfulness and creating art of it.

Introspection.

Rather than seeing yourself through the mirror of others’ eyes (a desperate addiction of mine), being forced to look within and confront what’s there.

I’m always afraid what I will find. I’m always gratified after I do it.

Energy.

Introverts power up when they are by themselves. Not everyone is a pure introvert or pure extrovert. But I tend towards introversion.

I like being around other people. But I know I regenerate when by myself.

If I’m by myself for a day, it’s as if I have recovered all of my superpowers.

Intelligence.

When I’m alone, I’m more disciplined. I read, I write, I try to learn things. I come out of periods of loneliness with knowledge I never would have had otherwise.

A Spy.

Sometimes when I’m lonely I’ll go outside. I’ll watch people. Sometimes I’ll see someone interesting. I’ll go down in the subway with them. I’ll get out at their stop. I’ll follow them as long as I can.

We spend so much time living in the illusions of our own lives we forget about the beauty and knowledge contained in the seven billion other lives on this planet.

To be able to overhear one conversation, to see one thing normally hidden by people from others, to talk to one stranger, is to open up an entire new world to ourselves that we can learn from.

In my mind I am ten years old, I’m curious, I’m a spy.

Sadness.

When my dad died, I felt infinitely sad. Like a black hole in my life had opened up and everything was being sucked into it.

I learned to live with that hole. I reached back and dived into my memories of him in a more personal way than I ever had before.

I still pass his office building, where I spent time as a kid, and feel that pang of loneliness from him not being in my life.

But I learned from him. He lives in me. I take that sadness with me everywhere and bring it to every situation I live in.

It’s that way with all loss in my life. With everyone I have been with and the sadnesses that add up when I miss them. I miss my friends the second after “goodbye.”

Without that loneliness I would be less of a person.

With that loneliness, I learn how to better treat the people who are currently in my life. To know that every love is finite. To treat it with the respect that such antique rarity deserves.

***

David Bowie lived directly across the street from where I live now. He had an office in the same building I once worked.

One time I was in the elevator of that building.

I heard a voice that sounded like velvet. I looked over. It was David Bowie. He really was different. He really was a man by himself.

I walked over to his apartment this morning, about seven months after his death.

I took a photo. It’s still filled with messages from people who missed him. Missed their star man. Missed their friend that they grew up with.

And then I wrote about it.

“I had to phone someone, so I picked on you.”

About the Author: James Altucher is a successful entrepreneur, angel investor, chess master and prolific writer. He has started and run more than 20 companies and is currently invested in over 30. His writing has appeared in major media outlets including the Wall Street Journal, The New York Observer, Tech Crunch,The Financial Times, Yahoo Finance and others. He’s followed up his WSJ Bestselling book Choose Yourself with the Rich Employee to share daily practices that can lead you to be rich, without quitting your job. It’s available on Amazon for only $0.99.

Apps to Help Your Business

5 Ways Mobile Apps Helps You Improve Business Revenue

By Urvish Shangvis

1) Acquire More Customers:

A Mobile App is an effective and efficient medium to connect with customers. Asking desktop users to download a mobile app, helps acquire new customers. Offering a 10-30% discount to new mobile app users on their first order, will make them repeat customers. Research indicates that users prefer mobile apps to a mobile or desktop website, as mobile apps can be accessed offline too. Users spend more time on a mobile app than a mobile or desktop site. Mobile apps can help you gain new customers, by running various offers and discounts.

Read the rest of the ways mobile apps can add value.

Follow This Hair Salon Owner

 


This Hair Salon Owner Knows Something Most Entrepreneurs Have Backwards

By Benjamin P. Hardy @BenjaminPHardy

 

What if you looked at your employees like a Hair Salon owner does? How would you treat your employees differently?

James and Astrid Rawlinson are the owners of Salon 21 in Orem, Utah. Last week, I happened to be in Utah and needed a haircut. I was lucky enough to have James cut my hair.

When I found out he was the owner, I wanted to learn more. He openly shared his business model and philosophy with me. As an organizational psychologist, what James taught me resonated deeply; and I felt it was important for any high level leader or founder to know.

1. Your Clients Are Less Important Than Your Employee

“If an employee at Wal-Mart quits, that probably won’t affect Wal-Mart’s business,”James explained. “However, if one of my employees leaves, there goes a large percentage of my clientele.”

When it comes to having a hair-stylist, many people find one they like and stick to that stylist. As a result, business suffers when someone quits at a hair salon.

This reality has forced James to take a serious look at his company culture. He’s come to grips with the fact that his employees are far more important than his customers. Without his employees, he would have no customers. Furthermore, if his employees aren’t happy, they won’t have recurring customers.

So James and Astrid have worked hard to create a culture where their employees love being there. In an industry where few stylists stick around at one salon for long, at Salon 21, the stylists choose to stay.

James and Astrid have found that being supportive and generous with their employees has directly influenced their success in the market place.

“Although not every industry gets impacted as heavily when an employee leaves as in the hair industry, every leader should recognize the fundamental importance of their employees,” James told me.

Salon 21 is thriving in a saturated market, and is continuing to grow. James believes a primary reason for this success is that his employees are literally his number one priority.

2. Professionalism & Technique

“Just as the yin-yang symbol possesses a kernel of light in the dark, and of dark in the light, creative leaps are grounded in a technical foundation.”–Josh Waitzkin

The hair industry has become like the food industry. The focus is on quantity over quality. As cheap and fast as possible. You can easily find $10, $5, and even $3 haircuts if you look for it.

Hair schools are trying to get as many people in-and-out as fast as they can. The problem is, new graduates end up at jobs without much skill or technique.

James told me he has to extensively train almost every new employee he gets, regardless of how many salons they’ve worked at. Quality matters at Salon 21. They want people’s hair to look amazing when they leave.

I myself was surprised by the care and technique James put into my own hair cut. He did things to my hair I’ve never seen someone do, and when I got home, my wife was stoked.

You can’t deny a good product. As Cal Newport explains in his book, So Good They Can’t Ignore You, when you focus on your craft, the work speaks for itself. The goal should be to produce work that is so good it can’t be ignored. With a focus on quality and craft, Salon 21 continues to succeed while other salons in the area fail.

3. Employee Freedom

Lastly, James explained that many hair salons use fear-tactics to keep their employees. Most salons require their employees to sign “non-compete” agreements.

James and Astrid genuinely want their employees to succeed. If a particular employee would be better-suited somewhere else, they aren’t forced to stay.

At Salon 21, employees feel safe. There is no fear. There’s no compulsion. They can leave whenever they want. At that’s the very reason they choose to stay. They want to be there. They are valued.

“We have complete confidence in our culture and craft here,” James told me. “There’s no need to require non-competes. We know when we hire someone that they will have a unique experience here. They will want to stay. And they will thrive financially here as a result.”

Conclusion

What if you looked at your employees like a Hair Salon owner does?

How would you treat your employees differently?

How would your culture change?

Marketing

 


Social Media Marketing Success: 5 Techniques That Are Working NOW on Twitter
Nika Stewart  @NikaStewart  http://www.GhostTweeting.com

 

As entrepreneurs, we are all aware of the important role that social media plays in an effective marketing campaign. Why is it then, that so many business owners fail to maintain a consistent branded presence on at least one social media platform?

The most common reason is lack of know-how. If it is confusing or overwhelming, we ignore it. But social media still gives the best return on investment if used effectively.

The good news is… if you learn what is working, you can model it, and achieve success.

So let’s start with ONE platform: Twitter. If your feed isn’t oozing with engagement, if you aren’t flooded with folks re-tweeting your genius, if you aren’t getting calls from interested followers for more information on your products and services, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets, and more ideal leads.

Give to get

What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.

Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.

“The best way to get attention on Twitter is to GIVE attention on Twitter.”

Engagement: The king of the castle

Build it and… they probably won’t come. Posting is passive; Engagement is active.  You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.

More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.

Consistency

Which Twitter accounts have the most followers and the most engagement? The ones who post every day. You can’t expect great Twitter results by posting sporadically. Be consistent with your tweeting, and you’ll see growth very quickly.

(Don’t have the time to devote every day to researching, creating, and posting to Twitter? Here is the no-brainer solution:www.ghosttweeting.com/97 )

Humor

If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.

Be real

Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.

Twitter is still getting massive results for businesses, and you will enjoy the benefits if you use the techniques that are working.