Status Anxiety

Do You Suffer From “Status Anxiety?”

By Alex Green

In 1759, Adam Smith inquired in his Theory of Moral Sentiments about why we seek wealth. Is it to meet our basic wants and needs?

No, he concluded. “The wages of the meanest laborer can supply them.” The point of all our striving, he argued, is “to be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation.

William James, the father of American psychology, echoed this sentiment a century later when he declared that the deepest principle in human nature is the craving to be appreciated.

We don’t like to admit it, but most men and women are in a near-constant pursuit of higher status.

Psychologists have even identified a new malady, one that afflicts millions. They call it “status anxiety.”

Throughout history and around the world, men and women have always sought status and recognition. But in the modern era, the yardstick is almost always the same: economic success.

More bluntly, money.

The benefits of money and status are obvious: freedom, resources, comfort, time, attention, and deference. A lack of status, on the other hand — even if it is only perceived — can lead to sadness, anxiety, and even depression.

Our capitalist system thrives on the pursuit of status. Entrepreneurs take elaborate risks in the pursuit of great rewards. Consumers buy superfluous products — especially luxury brands — they believe confer prestige. The pursuit of status motivates us to develop our talents, work hard, demonstrate excellence, and achieve worthy goals.

In today’s increasingly affluent society, however, our ideas about what are “essential” constantly change.

For example, consider the percentage of Americans who believed the following items were necessities in 1970:

  • More than one phone – 2%
  • Second television set – 3%
  • Dishwasher – 8%
  • Car air conditioning – 11%
  • Second car – 20%
  • Home air conditioning – 22%

If these were nonessential to Americans 45 years ago, why do hundreds of millions consider them necessities today?

It’s not just that these things make our lives easier and more comfortable. Many folks would feel embarrassed or ashamed to be without them.

Our sense of happiness is based on comparing ourselves to others. Unfortunately, that is a guaranteed recipe for unhappiness.

The problem with making economic success the foundation of personal happiness is that a) you cannot control the economy and b) most companies eventually fail. Needless to say, this undermines job security and financial well-being.

While life will always be uncertain, there is a simple and effective cure for status anxiety: changing the way you think.

Every time we feel satisfied with what we have, however little that may be, we can count ourselves rich.

Jean-Jacques Rousseau insisted there are two ways to make a man wealthier: Give him more money or curb his desires. Or, as Socrates declared as he passed the expensive goods on sale in the Athens agora, “How many things I can do without!”

As for other people’s opinions, whether you get the recognition you believe you deserve is out of your control. But if you haven’t done anything that deserves contempt or disrespect, what difference does it make what someone else thinks?

An obsessive pursuit of status may not just be a waste of time. It could be a waste of a life.

About the Author: Alex Green is the author of excellent books like, The Secret of Shelter Island: Money and What Matters, and Beyond Wealth, that show you how to lead a “rich” life during trying economic times.

Why Empathy is Your Most Powerful Brand Connection

BY

Gabdicervo

Empathy can be your biggest persuader when it comes to making a customer believe in your brand?

Many marketers spend a great deal of time citing facts and figures that argue the benefits of their amazing widget. I’d argue they’re missing the one thing your audience really needs to connect with your brand.

What are they missing? It’s empathy. Empathy is defined as the ability to share what another person is feeling; it’s what connects audiences to your brand’s story. It persuades them to identify with the story you’re telling, and change their behavior in desired ways. It’s what literally makes them “buy what you’re selling.”

Empathy and Narrative in Brand Storytelling

As marketers, we are storytellers. Telling our brands’ stories effectively and persuasively is at the core of what we do. But what makes a story persuasive? Persuasive storytelling creates an emotional response — empathy — in the mind of the customer, helping them to understand the benefits of a brand, make decisions and take action.

But not all stories are equally effective at creating empathy. There are two broad categories of storytelling, advocacy and narrative, that most stories fall into. Narrative differs from advocacy in its method of persuasion, relying less on facts and figures and more on “transportation,” or engaging the reader in the narrative.

According to a school of psychology thought called transportation theory, transportation occurs when the reader is fully engaged in the story, absorbed in the thoughts, images and feelings created by a narrative. The experience of being transported affects the reader’s real world beliefs.

Empathy is one of the feelings that can transport a reader. Persuasive narrative elicits empathy, engaging audiences on a social, human level. The ability to identify with a character, in this case, your brand, is what makes persuasive narrative so powerful.

Why is empathy, or connecting at a social level, so powerful? Because humans are social animals, social information matters to us than in facts, figures or logical arguments. Scientists have even discovered a specific type of neuron in the brain, called mirror neurons, that fire when mirroring an activity performed by another.

Humans are literally wired for these kinds of connections. That’s what makes empathy such a powerful tool for brand storytelling. For brands, narrative storytelling is as persuasive as argument, but more memorable. It relies more on feelings than on facts and figures that are easily forgotten, making it a more efficient way for brands to connect with their audiences. In essence, empathy is a social connection that is created between your brand and an individual fully engaged in your narrative.

Eliciting Empathy in Brand Storytelling

Empathy speaks to us at the most primal level. But how do you go about creating empathy in your brand’s narrative?

Tell stories in the first person – First-person narrative helps audiences suspend disbelief and transports them into the story. It’s about giving the audience a chance to peer “behind the curtain” and connect at a human level with the storyteller. First person narrative is one of the reasons that blogs have become so popular — usually written in the first person, they create a sense of identification in the audience.

Understand your audience – Engagement in story depends on how well the narrative serves the needs and goals of the audience. What does your audience want from your stories. Are they seeking to be entertained? Informed? Do they seek to make a human connection? Audiences seeking information engage best with well-researched content that speaks to their interest. Those that seek to be entertained respond to engaging storylines. Audiences that seek human connection will respond to stories that allow them to identify with your brand.

Establish an appropriate voice – One challenge that exists in brand storytelling is choosing the right storytelling voice for the audience you’re trying to reach. Empathetic response differs between various audiences, storytellers and appeals. Some individuals are more inclined to engage emotionally than others; this is called “need for affect.” How individuals engage with certain characters varies as well. Women, for instance, may identify with and be more persuaded by likable opposite-sex characters, whereas likeability is not as important to men. Carefully consider what voice or character will be most appealing to your brand’s audience.

Pay attention to quality – Quality issues such as overly complicated storylines, multiple narrators or lack of a consistent voice, can impede the development of empathy with a reader. Unreliable narrators or lack of research and fact checking can also make a brand story less empathetic. “Narrative dissonance” — when the stories a brand tells don’t align with how it conducts business — can also impede empathy. These are quality issues that good storytelling seeks to avoid.

Empathy and the urge to connect may, in essence, be the very thing that make us human. Leveraging empathy for your brand with effective storytelling allows you to tap into this most basic human desire.

Introvert’s 9 Secrets to Leadership

“Build your own dreams, or someone else will hire you to build theirs.” —Farrah Gray

An Introvert’s 9 Secrets to Leadership

By Brenda Savoie

Leadership is not reserved for extroverts.

Mark Zuckerberg, the man behind the social media giant Facebook is an introvert. How’s that for a paradox.Some of the most acknowledged leaders are introverts.

You don’t have to be outgoing, crazy communicative, and incredibly charismatic to achieve greatness in this life.

A leader’s strength comes from creativity and ideas; not from social skills. But when you’re afraid to come out of your protective shell, you’re missing out on an opportunity. Introverts can be great leaders if they leverage their strengths, and cultivate some of their flaws.

Claire Donovan, a team leader at EssayOnTime, explains that being an introvert doesn’t make it easy for you to established yourself as a leader:

“As an introvert, it’s not easy for me to act natural in front of an audience. I’ve had my awkward moments in meetings, and it wasn’t easy. But guess what, no one has it easy. Can you name someone who woke up one day and became a leader? No, it takes a lot of effort for everyone, especially those who are willing to invest that effort. Introverts are just as capable for leadership as extroverts are.”

Here’s a guide for introverts to cultivate their leadership efforts…

1. Acknowledge the Strength of Empathy

The force of empathy is strong with introverts. Extroverts may be the better speakers, however, introverts are great listeners. An introvert leader is able to see a problem from another person’s POV. They understand how people feel in a certain situation, and can take proper action to calm them down. When it comes to misunderstandings and conflicts, introvert leaders are exquisite at solving them.

2. Communicate One-On-One

Most introverts don’t like speaking in front of an audience, but they’re good at making connections with fewer people. One-on-one talks are their forte, since they don’t waste words and listen carefully before giving a response.

You can use this skill as a leader by welcoming face-to-face meetings with your employees; this should also give you the reputation of being approachable. (A major win.)

3. Don’t Throw Away Me-Time

An extrovert gets his strength from socializing. That’s why extrovert leaders are so appreciated in their organizations. They’re always inviting people for lunch and dominate the conversation at office parties. Introverts, on the other hand, feel exhausted after spending a lot of time among people. They need time alone to reconnect with their inner peace. Don’t cut yourself short from that necessity. Whenever you need time for yourself, take it. As a leader, you have a responsibility to interact with other people, but that won’t be 24/7.

Recharge while still growing your skills as a leader by taking a daily 20-minute break to read in your office. Start with The Perfect Day Formula, which can help you hone any anxiety associated with leading more employees. The book itself comes with an interactive kit ($199) that includes journals and worksheets.

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4. Lay Your Cards on the Table

Most teams are used to working with extrovert leaders. Your employees might be surprised by your quiet approach. The first thing you need to do is make your leadership style known. You’re not the guy they worked with; you’re a completely unique person with a different approach. As long as you prove yourself to be a good leader, the style shouldn’t be a make or break.

Continue to No. 5 and learn how to best leverage technology as an introvert leader

About the Author: Brenda Savoie is a productivity coach, private English tutor, and desperate dreamer. She is currently writing her first novel and seeking contentment through mindfulness….

The Lost Art of Discipline

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fthepurpleninjette%2Fvideos%2F231427823979497%2F&show_text=0&width=560“>Gaby Diaz-Cervo

A message from an ETR sponsor

Hey, it’s Chad Howse here.

I’m a former 9-5er turned entrepreneur… also a former scrawny amateur boxer turned muscular published fitness author.

But a decade ago I had no money. Actually, less than no money, was in debt, and got out of shape for the first time in my life.

Rather than searching for a ‘get rich quick’ product or workout to get me in shape, I focused on developing discipline.

Nothing else, just creating the habits that the ‘rich, ripped, and successful’ version of me would have to develop.

Discipline, however, rarely endures when it’s dependent on willpower.

Just like your ideal body, discipline can’t be built with motivation alone. It requires a process, plan, and strategy if it’s going to live forever.

That’s what I focused on. I devoured every book I could possibly find on the subject, from theory and philosophy, to solid scientific evidence on what works. I read about great historical figures, guys I wanted to emulate, and realized it wasn’t talent or willpower that made them great; it was discipline.

I got on a routine. I became the same man every day rather than the guy with no money who depended on inspiration to write content and create products.

To be honest, it didn’t take long to turn things around.

After a few months of my discipline program I began to make more money and my body changed in front of my eyes.

Here’s a secret that marketers don’t want to tell you: the program doesn’t matter as much as your discipline in following it.

Discipline makes transformations.

I’m still a work-in-progress and I always will be, but the freedom I have today from stress, from a boss breathing down my neck, and the freedom to travel the world, buy a house, and live life on my own terms isn’t due to intelligence.

I owe it all to discipline. And the more discipline I develop, the more freedom I have in my life.

That’s the greatest misconception about discipline— that it’s confining. In reality, it’s liberating.

But I’m not a naturally disciplined guy. I need a program to follow, some kind of daily guidance that gives me clarity on where my attention needs to be focused.

I’m guessing you’re the same.

In fact, I’ve never met a ‘naturally disciplined person’ in my life.

Everyone I know who’s killing it, struggles. They all struggle. Theodore Roosevelt, John D. Rockefeller, even Napoleon Bonaparte struggled mightily to be the disciplined men that would develop greatness.

And without a plan, you’re out of luck.

That’s why I created The Lost Art of Discipline – a mission to not only build your ideal body, but the life you were meant to live.

Take the challenge that is the Lost Art of Discipline and be the person that even your most ambitious dreams didn’t imagine you’d become.

Tired Of Being Overworked, Sacrificing Your Health, And Missing Out On Time With Your Family?

Self-Leadership Secrets of an Extreme Athlete

By Michael Hyatt

What could the sport of running teach us about the secrets of self-leadership and reaching our business finish lines?

I’ve been a fan of Dean Karnazes ever since I read his book Ultramarathon Man several years ago, so I eagerly devoured his newest, The Road to Sparta, which tells the story of history’s first-ever marathon.

Some of us know the popular version of the story, where after the Athenians defeated Persian invaders at the battle of Marathon 490 B.C., a messenger ran 26 miles to share the exciting news.

But Karnazes shares the real story, where the runner, whose name was Pheidippides, actually ran more than 150 miles all the way from Athens to Sparta, then back again, before the battle.

That’s 300 miles.

Why would a person willingly go through something like that?

“Western culture has things a little backwards right now,” Karnazes said. “We equate comfort with happiness. And now we’re so comfortable we’re miserable. There’s no struggle in our lives.”

That observation doesn’t just apply to running. That applies to all of life, including leading our organizations. When it comes to work, comfort equals boredom.

Engagement and even happiness come when we’re gunning toward major goals. I’m talking about the kind of achievements that push us outside our comfort zone.

Maybe it’s launching a new product line, starting a new career, or growing a sales channel by double digits. If staring down the goal makes you feel uneasy, you’re on the right track.

This ‘Discomfort Advantage’ is only one of the lessons running can teach us. Here are three leadership takeaways I discovered when I read The Road to Sparta:

1. Leverage your unique abilities.

When Karnazes was a child, he went to a basketball camp coached by the legendary John Wooden. A small kid, Karnazes struggled to get rebounds like the bigger children. But Wooden could see his spirit and gave him some advice: “Do what you can.” Instead of going for rebounds, he started playing the backcourt. And he dominated.

When we compete head-to-head as if our abilities are the same as others, we sometimes miss playing to our strengths. It’s like we tilt the playing field against ourselves. Instead, we need to focus on what makes us unique. Steve Jobs is one of the best examples of this in recent years. Apple played its own game and rose to dominance.

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2. Let passion outrun balance.

We have to be careful that our jobs don’t dominate our lives, but there’s a natural tension in play if we really love what we do. “People speak of finding balance,” says Karnazes. “To me, that’s a misplaced ambition. If you have balance, you do everything okay. … Balance doesn’t lead to happiness—impassioned dedication to one’s life purpose does.”

What else could lead a person to run 153 miles through Greece? What else could lead an entrepreneur to do what the market believes is impossible? Balance is desirable, but it’s not the endgame. Finding and achieving your life’s purpose is.

3. Celebrate your wins.

When we reach our goals, we need to take the appropriate time to celebrate. That’s a critical way to honor our work. But it’s also a key component of living a full life.

Hosting another run in Greece called the Navarino Challenge, Karnazes was surprised at how the townspeople came out to celebrate the winners. “These people were all willing to put aside what they were doing and join together,” he remembered, “rejoicing in the moment.”

“If we always made decisions with our heads instead of our hearts, we’d probably live much more orderly lives,” he says, “but they would much less joyous. … How many people spend their entire lives striving for something with their nose to the grindstone, only to wake up one day and realize they haven’t really lived at all?”

Trade on your unique abilities, stay fueled by passion for your work, and take time to celebrate your accomplishments.

Those three takeaways might serve an athlete. But I’m confident they’ll serve leaders even more.

Originally published by Michael Hyatt on December 16, 2016

About the Author: Michael Hyatt is the author of the New York Times bestseller, Platform: Get Noticed in a Noisy World, which is also a Wall Street Journal, USA Today, and Amazon bestseller. He is the former Chairman and CEO of Thomas Nelson Publishers, and now writes, speaks, and coaches full-time.

I Can Do This


by Lawrence Powell

I can do this! Those are four little words, but they carry a lot of weight when you choose to do what is right in God’s sight. For instance, Matthew 5:44 tells us to “love your enemies. Bless those who curse you, do good to those who hate you, pray for those who spitefully use you and persecute you.” Those commands may seem hard, but 1 John 5:3 tells us, “His commandments are not burdensome.” Let that sink in a moment: His commandments are not burdensome! In other words they are not irksome, oppressive, or grievous!

God does not ask us to do hard things; He asks us to do impossible things—things that cannot be done outside of Jesus Christ. But whenever God asks us to do something that is impossible, He also anoints us to do it. He provides the will, the means, and the grace to do everything He commands us to do. His anointing will break through every obstacle we may encounter.

Wayne Stiles said this: “We won’t experience the joy of God’s power if we keep running from impossible situations.” If God asks impossible things of us, He plans to do the impossible for us. God will lead you and guide you in such a way that transformation is the end result. God may allow you to go into a fiery furnace, but you will come out with a testimony, fireproof and triumphant!

What happens when we avoid hard things? The answer is, hard things come to us. Have you ever tried to escape something that was difficult only to run right into it? There’s a class that you’ve got to take in the school of the Holy Spirit, and that is Hard Knocks. But look in the mirror and tell yourself, “I can do this!”

Difficulties arise because we need to learn to confront life from a different perspective that comes with a new set of values. When we walk contrary to the way of the world, there will be difficulties. Our friends won’t understand us. It’s as if we’re speaking a foreign language. We’re talking holiness; they’re talking ungodliness. We’re talking righteousness; they’re talking unrighteousness.

Difficulties also exist for our growth potential. God will stretch us: This can be painful at times, because it requires leaving our comfort zones.

Scripture is full of examples of people who didn’t want to do what God told them to do. Moses struggled with God’s command to confront Pharaoh about freeing the children of Israel. And Jonah didn’t want to go to Nineveh, so he purchased a ticket to somewhere else. He ended up in the belly of a big fish until he repented. Then God delivered him, and he went on to Nineveh.

Jesus said, “Come to Me all you who labor and are heavy laden, and I will give you rest. Take My yoke upon you and learn of Me; for I am gentle and lowly in heart and you will find rest for your souls; for My yoke is easy and My burden is light” (Matthew 11:28-30). Note: “My yoke is easy”…but it’s still a yoke. “My burden is light”…but it’s still a burden. The good news is we don’t have to carry it alone.

Here are five things you can do through Christ, when faced with difficulties:

1. Be determined to do God’s will: When Jesus was in the garden of Gethsemane (Matthew 26:30-46), He struggled in regards to the bitter cup, wrestling with the purpose that the Father had set out before Him–so much so that blood, like drops of sweat, poured from Him. Yet He said, “Not My will, but Your will be done!”

2. Obey the Lord, no matter how silly or difficult it may appear: In 2 Kings 5:1-14 we read about Naaman, a valiant man, a champion among his people. The Bible says Naaman was a leper. He was also a proud man. He had heard about a prophet in Israel and decided to go to him for a healing. So he left with his entourage to see Elisha and when he arrived at the place where the prophet resided, Elisha didn’t even come out to greet him. Instead, he sent his servant who told him, “Go down and dunk yourself seven times in the Jordan River.” When Naaman heard those words, he was insulted! Dunk in the dirty Jordan? Are there not better, cleaner waters? He was doubly insulted that the Man of God had not come to him personally. But thank God, He always has someone with good sense in the midst! As Naaman turned to depart in his anger, some of his servants said to him, “This is a small thing that the Prophet asks of you, to go, dunk in the water. What have you got to lose?” So Naaman humbled himself and did as he had been instructed by Elisha…and he was healed!

3. Keep your eyes on Jesus: Hebrews 12:1-3 says, “Let us lay aside every weight and the sin that so easily ensnares us, and let us run with endurance the race that is set before us, looking unto Jesus, the author and finisher of our faith, who for the joy that was set before him endured the cross…” Everything within you might be fighting to do the right thing, while everything that is wrong is pulling at you: Tell that person off! Lie to your brother! Cheat on your taxes! But just declare, “I can do all things through Christ who strengthens me!” When you keep your eyes on Jesus, you will never go astray!

4. Expect God’s grace to do what God requires: In 2 Corinthians 12:7-10, Paul speaks of his thorn in the flesh, a problem that troubled him night and day. He went before the Lord three times and asked, “Take this away from me!” But, instead, the Lord gave Paul a revelation. And that revelation is just as valid for you and me today. God said, “My grace is sufficient for you, for My strength is made perfect in your weakness.” God’s got grace for everything you and I might encounter in life. And that grace, my friend, is all sufficient!

5. Enjoy the blessings of faith and obedience: James 1:22-25 says, “But prove yourselves doers of the word, and not merely hearers who delude themselves. For if anyone is a hearer of the word and not a doer, he is like a man who looks at his natural face in a mirror; for once he has looked at himself and gone away, he has immediately forgotten what kind of person he was. But one who looks intently at the perfect law, the law of liberty, and abides by it, not having become a forgetful hearer but an effectual doer, this man will be blessed in what he does.” The blessing comes not just by hearing the Word, but by doing it. And when you do the Word, you will enjoy the blessings that come from the Lord!

These principles will help you live victoriously in whatever situation you face. When difficulties come–and they will–stand on the promises of God. Declare “I can do this!”

How to Beat Procrastination

“The mind is a place unto itself, and can make a Heaven of Hell, or a Hell of Heaven.” – John Milton, Paradise Lost

How to Beat Procrastination

By Craig Ballantyne

It was 4 a.m. Time to get up, pet the dog, clear the cobwebs from my mind, and sit down to write. That’s my Magic Time and I can’t waste a minute of it.

But one morning last month, I struggled to get started. Instead I emptied the garbage. Took out the recycling. Packed my toiletries for my weekend travel. Arranged the books on my desk to sit at perfect 90-degree angles. I even shaved. And on a day when I would be working from home!

Finally, I decided to man-up and sit down. I glued myself to the chair (figuratively, of course), and forced myself to write. The first few minutes were difficult, almost excruciating. But then the mental spigots opened and the words flowed. That Zen-like feeling I get from my morning writing spread through me.

This is how you stop procrastinating.

By doing.

Do or do not do. There is no try, young Skywalker. Start now.

I write because that is what I was born to do. I can’t stop writing. But I’ll admit, sometimes it’s awful tough to get started. Some days I need a little extra push to get going. We all do. But once you get that ball of momentum rolling down the hill, it’s tough to stop.

Even the most hardcore marathon runner often struggles with the first few steps on a cold November morning. However, the same runner knows full and well the Boston Marathon is only a few short months away and so they stop trying and simply do.

All of the inertia disappears once you start.

To start is to win.

To start is magical.

To start is spiritual.

To start is to say, “This is it, world. This is what I’ve come to do and you’re not going to stop me, with your siren songs of petty distractions like social media or reality television.”

To start is to almost finish.

But why is it so hard to start doing and stop procrastinating?

Are You Missing Out on Life Because of This Inner Demon?

Just think of all the amazing accomplishments you could achieve if you could just beat the procrastination monster.

According to an article from Scientific American, almost 20% of the population chronically procrastinates, routinely putting off tasks to tomorrow that could be done today.

Frankly, that number seems awfully low. Our tendency to procrastinate, first developed in college pulling all-nighters to cram for exams or finish a term paper, is made worse in today’s world of constant social media updates, email addiction, multitasking, and 24-hour news channels.

But for every minute you spend procrastinating, you miss out on a minute of effective study, a minute of making an impact, a minute of moving towards your full potential.

If procrastination is an issue for you, then let’s change that starting right now. Don’t wait a minute longer in learning how to tame the beast.

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My Simple One Second Secret to Stop Procrastination Every Time

Marketing guru Eben Pagan warns us about getting sucked into obsessive-compulsive disorder (OCD) loops. An OCD loop might involve checking your email, visiting news websites, checking your website or sales statistics, reading your text messages, and then returning to your inbox to start the loop all over again. That’s how so many of us procrastinate the day away.

But it doesn’t have to be like that.

When I was younger and the novelty of seeing a new sale notification hitting my inbox had not yet worn off, I was guilty of giving in to a powerful OCD loop like the one described above. Fortunately I recognized the problem and over time developed a simple, quick and easy solution to snap out of it and get back to work.

I developed a trigger.

A trigger is exactly that. It’s an action item that triggers you to get back to work.

It doesn’t need to be anything fancy. It doesn’t need to cost money or require another person to help. It just needs to be an easy, yet effective reminder that triggers you to get back to the task at hand.

For me, it was simply having the smallest amount of discipline to open up the Microsoft Word program on my computer.

That was the trigger that snapped me out of my procrastination.

As soon as I realized I was entering an OCD loop, I fought the urge to continue and opened up the word document. It triggered a break in my bad habit and a return to the right actions.

I still use this trick today.

On that morning when I struggled to sit down and write, it would have been easy to continue finding household chores to occupy my time. But that would have put me far off track of my daily goals.

The only thing that saved me was my trigger. When I conjured up just the smallest modicum of discipline to sit down in front of my computer and open up the word document, everything changed.

It was the trigger I needed to return to my writing. From there, each word typed was a victory. Each sentence a battle won. Each paragraph was a huge step in conquering the procrastination demon. Each victory made it easier to achieve the next. I was on a roll.

That’s the big lesson. Action begets action. And it all starts with a simple trigger.

How to Pull the Trigger on the Tasks You’re Avoiding

In their book, Switch, authors Chip and Dan Heath explore the science of building habits. What they found was in order to make something a habit, we simply need to make it easy – and rewarding – for us to take the action.

Having a trigger reminds you to get back on track. Triggers, like brushing your teeth, can you get you back on track and stop mindless eating at night. Turning on loud, energetic music can be the trigger you need to finally start the exercise session you’ve been delaying all morning. Pulling out your checkbook and putting on a collared-shirt could be the trigger you need to finally sit down and deal with your monthly bills.

These little triggers can go a long way.

It’s what you’ll find with all activities that you are procrastinating on. Scientific research supports it. The only thing that helps you overcome procrastination is to actually do the thing you are procrastinating about. That’s it. You must take action.

And it can all be made easier with a trigger. Pull that trigger and you’ll slip back into your right habits with less willpower required.

So how do you stop procrastination? Just start.

Identify a trigger to get you into action mode. And once you’ve started, don’t stop until you’re done. Keep on pushing, start your day with one positive success step. Don’t do anything else until you make progress on something that is important to you!

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About the Author: Craig Ballantyne is the founder of EarlyToRise University and the author of The Perfect Day Formula. His straightforward, sometimes “politically-incorrect” advice has helped millions of people transform their lives both physically and financially. Craig’s secret weapons for success include his personal commandments, his 5 pillars, and his Perfect Life vision. Click here to learn more from Craig so that you can get more done, make more money, and live the life of your dreams.

Want to Be Taken More Seriously? Start Doing These 5 Things

 

There are a number of contributing factors that make it challenging to be taken seriously in the professional world. It can be something irrational like your age, sex, height, or even voice that cause others to incorrectly assess your worth. Sometimes it can even be certain behaviors you exhibited that were misperceived by others and now you’ve been pigeon-holed and deemed less-professional or adept than you really are. However you’ve been misunderstood, change the attitudes of your work colleagues by committing to a certain way of carrying yourself and living by a clear value system that earns respect.

Inc. recently listed powerful moves you can commit to to influence how you’re seen in the eyes of others and ultimately be taken more seriously. We’ve highlighted our top choices here so you can begin implementing them in your interactions today.

Always be informed. It is better to be silent than to speak when you don’t know what you’re saying. Communicate effectively and knowledgeably on every subject. If you need some brushing up, put in the time to make sure you have all the facts before saying words you can’t take back. Being intelligent is not enough.

Keep your word. If you say you’re going to do something, you better get it done. Never promise something you can’t deliver on 100%. It is always better to be honest than fall short of what you’ve committed to and disappoint your colleagues.

Dress well. You’ve heard about dressing for the job you want, not the job you have. The way you show up to work is an indicator of the respect you have for yourself and the company and the kind of success you’re after.

Be mindful of your tone. In addition to the way you carry yourself, how you speak can communicate beyond the words you’re actually saying. Speak with confidence but also respect, always keeping your ear out for the tone you’re using.

Always be on time. Showing up late is a sign of disrespect and disorganization, two traits that have no place at the office. Practice punctuality and you’re communicating you can be counted on.

Black People

Life Without Black People

A very humorous and revealing story is tobld about a group of white people who were fed up with African Americans, so they joined together and wished themselves away. They passed through a deep dark tunnel and emerged in sort of a twilight zone where there is an America without black people.

At first these white people breathed a sigh of relief.

‘At last’, they said, ‘no more crime, drugs, violence and welfare.’

All of the blacks have gone! Then suddenly, reality set in. The ‘NEW AMERICA’ is not America at all – only a barren land.
1. There are very few crops that have flourished because the nation was built on a slave-supported system.

2. There are no cities with tall skyscrapers because Alexander Mils, a black man, invented the elevator, and without it, one finds great difficulty reaching higher floors.

3. There are few if any cars because Richard Spikes, a black man, invented the automatic gearshift, Joseph Gambol, also black, invented the Super Charge System for Internal Combustion Engines, and Garrett A. Morgan, a black man,
invented the traffic signals.

4. Furthermore, one could not use the rapid transit system because its procurer was the electric trolley, which was invented by another black man, Albert R. Robinson.

5. Even if there were streets on which cars and a rapid transit system could operate, they were cluttered with paper because an African American, Charles Brooks, invented the street sweeper..

6. There were few if any newspapers, magazines and books because John Love invented the pencil sharpener, William Purveys invented the fountain pen, and Lee Barrage invented the Type Writing Machine and W. A. Love invented the
Advanced Printing Press. They were all, you guessed it, Black.

7. Even if Americans could write their letters, articles and books, they would not have been transported by mail because William Barry invented the Postmarking and Canceling Machine, William Purveys invented the Hand Stamp and Philip Downing invented the Letter Drop.

8. The lawns were brown and wilted because Joseph Smith invented the Lawn Sprinkler and John Burr the Lawn Mower.

9. When they entered their homes, they found them to be poorly ventilated and poorly heated. You see, Frederick Jones invented the Air Conditioner and Alice Parker the Heating Furnace. Their homes were also dim. But of course, Lewis
Lattimer later invented the Electric Lamp, Michael Harvey invented the lantern, and Granville T. Woods invented the Automatic Cut off Switch. Their homes were also filthy because Thomas W. Steward invented the Mop and Lloyd P. Ray the Dust Pan.

10. Their children met them at the door – barefooted, shabby, motley and unkempt. But what could one expect? Jan E. Matzelinger invented the Shoe Lasting Machine, Walter Sammons invented the Comb, Sarah Boone invented the Ironing Board, and George T. Samon invented the Clothes Dryer.

11. Finally, they were resigned to at least have dinner amidst all of this turmoil. But here again, the food had spoiled because another Black Man, John Standard invented the refrigerator…

Now, isn’t that something? What would this country be like without the contributions of Blacks, as African-Americans?

Martin Luther King, Jr. said, ‘by the time we leave for work, millions of Americans have depended on the inventions from the minds of Blacks.’

Black history includes more than just slavery, Frederick Douglass, Martin Luther Kinbg, Jr., Malcolm X, and Marcus Garvey & W.E.B. Dubois.
PLEASE SHARE, ABUNDANTLY

When Get Becomes a 4-Letter Word

By Jonathan Fields

I’ve been asked the question in a wide array of contexts…

How do I get people to buy my stuff?
How do I get people to open my emails?
How do I get people to join my community?
How do I get people to sign up for my list?
How do I get people to promote my stuff?
How do I get people to take this action?
How do I get people to blah blah blah?

Here’s the thing…

You don’t “get” people to do anything!

The use of the word “get,” and the framing of the question signals a deeper psychology that is rooted in a mindset that elevates taking and control over generosity, delight and value.

When you lead with the word get, you always lose.

Even if you seem to “get” what you want in the short term, the motivation and manipulation behind it will circle back to bite you. Immediately following your “get” will be a wave of buyer’s remorse, followed by feelings of anger and betrayal. This is not how you want to build a living. It is not how you want to build a brand or a career. It is not how you want to build a life. Walking around constantly trying to figure out how to “get” people to do things.

A far better, more sustainable, conscious and elevating approach, one that is steeped in longer-term relationships, generosity and value, is about not “getting” people to do something, but rather creating an experience of such generosity, value and delight that they “yearn” to participate in it. To contribute, to connect, to consume, to share, to stand in the story you’re telling and help bring others into it.

Not because you “got” them to do something, but because you created something so appealing they couldn’t not do it.

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So, when you’re writing copy for launches, subject lines for emails, brand stories for products, services and companies and descriptions for offerings…

When you’re crafting positioning, marketing, advertising and sales. When you’re developing values, missions, visions, structures and process…

Take the word “get” off the table and lead, instead, with “give, delight, invite.”

By the way, part of the reason it’s fresh in my mind is because I realized that a small, but alarming bit of “get mentality” had found its way into my own creation and marketing efforts. When you’re creating vast amounts of language, launching new things and making decisions under unforgivable time-constraints, that tends to be when the siren taunt of “get” most easily lures you in.

It’s easier to yield to the pull of smallness when you’re in the distorting heat of the cauldron.

When everything’s on the line.

But, that’s also the moment it’s most critical to hold fast to your values. Because, the pressure of any given situation may not be optional. But, whether it deepens or dissolves your commitment to integrity, that’s where the work lies.

I just keep reminding myself, in business and life, in the way I contribute to the world, I want to live from a place of generosity and grace, not grasping and greed.

That’s my work. Our work. The work.

I hope you’ll join me.

About the Author: Jonathan Fields is a dad, husband, author, speaker, A-list blogger and serial wellness-industry entrepreneur. Fields writes about entrepreneurship and creativity at www.JonathanFields.com and interviews emerging world-shakers at www.GoodLifeProject.com. His latest book, Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance, was named the #1 personal development book of 2011 by 800-CEO-Read.