Tag Archives: branding

How To Increase Your Brand

 


Why Entrepreneurs Should Turn Their Expertise into a Book

By Assuanta Howard @astapubl

Entrepreneurs who have published books are able to extend their brand, become public speakers, gain more customers, and more. Being a published author will open many doors to you and grant you with opportunities to increase your income and add to your credibility.

Writing a book is an opportunity to reach out to an audience that never would have found you. It’s a chance for you to expand your audience and demonstrate your expertise, philosophy, and best practices. According to an article written by Laura Cross, “Writing and publishing a book related to your expertise will have a significant impact on your credibility and can substantially increase your bottom line. In a survey conducted for the Business Impact of Writing a Book:

  • 96% of authors reported that publishing a book positively influenced their businesses
  • 94% said it improved their brands
  • 95% generated more speaking engagements
  • 96% generated more clients
  • 94% generated more leads
  • 87% said it allowed them to charge higher fees
  • 87% reported that it allowed them to generate a more desirable client base
  • 76% said it allowed them to close more deals`1

What those figures reveal is that if you’re serious about your business, becoming a published author is no longer an option, it’s a necessity for market advantage.

There are many reasons why a business owner should write and publish a book and the top four are listed below:

  1. Enhances Your Visibility-Writing a book positions you as an expert within your industry.  Differentiating yourself in the marketplace is more important now than ever before. What makes you unique? Why should someone hire you over your competitor? Having a book to your credit helps you answer those questions.
  2. Be Seen as Credible– You will gain instant credibility and people will be more inclined to trust and believe you. Being an expert author helps you cement your credibility and deliver your expertise to a wider audience.
  3. Elevate yourselfabove your competition by being known as “the expert” people go to for the type of service you provide.
  4. Opens Doors-Establishing your brand creates a multitude of opportunities to increase your revenues and profitability as a business owner. You can command higher fees, receive high-level speaking invitations, attract high-value clients, and sell more products and services.

It has never been easier for an author to write and publish a book. Writing it is a challenge, but is should not be seen as a deterrent. A published book will provide you with an avalanche of unforeseeable opportunities to increase your brand, increase your credibility, and increase your profitability.

Assuanta Howard, CEO, Asta Publications has helped many authors write and publish their books. If you are an entrepreneur or business owner it’s time to turn your expertise into a book. Visit: http://www.astapublication.com or e-mail: ahoward@astapublidations.com to learn how.

About Your Reputation

About Your Reputation

By Cooper, The CEO

Early in your career, things like the college you attended, your GPA and your social circle weigh heavily on your career opportunities. Over time, these are replaced by something far more enduring, your reputation — or what some refer to as a “Personal Brand.”

There are many blog posts and even entire books devoted to personal branding. Most of it’s trivial… Things like how to stand out in a crowd and playing politics to manage people’s perceptions of you. But lipstick-on-a-pig approaches won’t work for building the kind of reputation that opens doors to rich and unexpected career opportunities.

So how do you build a personal brand?

You’re building a reputation every day by what you do, what you say, and how you say it. For most people, personal brand is an accident of personality and preferences.  But, for the truly successful, personal brand is a conscious act rooted in personal values and cultivated behaviors.

Our personal brand is rooted in our personal values. I think of personal values as ‘quirks of personality.’ And our individual quirks cause certain things to be important us… sometimes unreasonably and irrationally important.

We may or may not be able to control our values. That’s above my paygrade, so I’ll stop the armchair psychology and focus on something that certainly is in our control — our words and deeds. 

Building a great brand takes time. So, the sooner you get started, the better. 

What do you want to be known for? What do you want your personal brand to be?

Think about your job… Somewhere there’s a person with your job that is literally the best person at that job in the world. What specific behaviors make them great? 

  • What time do they show up for work?
  • How do they plan their day? 
  • How do they talk to their colleagues?
  • How do they prepare for meetings?
  • What does their finished product look like?

This is probably a new concept for many of you. But take some time to think about the way you conduct yourself. Are your words and deeds creating the reputation you want to have?