What differentiates those who are successful from those who are not? There are lots of ways to approach that question, but one of the most powerful is also one of the most simple.
It’s a matter of habits. In business and in life, if you truly want to succeed, there are some habits that work and there are other habits that never should be repeated.
If you’re not as successful as you want to be and you know you can do better, copy the habits of those who are successful.
Just as important, eliminate any of your own habits that are holding you back. Here are seven top candidates — habits that successful people never allow:
1. Believing you can please everyone.
Once you truly understand that it’s impossible to please everyone, you learn not to even bother trying. It’s nothing but a recipe for disaster, misery and frustration — and one of the biggest keys to failure.
2. Repeating what didn’t work the first time.
Whether it’s in business, a job, or a relationship, successful people do not repeat the same mistakes. If it didn’t work the first time, they don’t try again expecting a different result. Successful people know that mistakes are for learning, not for repeating.
3. Accepting short-term contentment over long-term value.
Successful people know that things take time, and it’s the daily grind that in the end will get them to their dreams. It’s the small painful steps you go through day by day that will benefit you in the future. If you can make it through the pain you will get to the gain.
4. Compromising themselves to fit in.
Successful people never try to adjust themselves to fit in to the crowd. They understand that who they are is what they are, and they don’t try to change themselves for others. The bad news is that if you want to succeed, you are not going to fit in with everyone. The good news is that the great ones never do.
5. Trusting something that looks too good to be true.
No matter how great something looks on the surface, successful people do their due diligence and make sure that what they are looking at has actual value and is worthy of their time. They know that when something looks too good to be true, it probably is.
6. Taking their eyes off their vision.
One trait virtually all successful people share is focus. They never take their eyes off their visions, dreams and goals; they do what they need to do and they do it with meticulous determination. People who are successful know where they are going, and because they do, they succeed. It’s as simple as that.
7. Disconnecting from reality.
Who you are on the inside should be what is reflected on the outside. The moment there is a disconnect between the two, there is dis-ease within yourself. Success requires that you bring all parts of who you are — inside and out — and that you keep everything in sync. It isn’t easy, but the people who are most successful never fragment themselves to be successful.
Start today to examine your own habits, determine what’s leading you toward success and what’s in the way, and make the changes you need to — for the sake of your future.
Obviously, your body type is closely related to how you look. But did you know that which types of foods you eat and your ability to excel at athletic activities are related to your body type? Don’t worry, there is no “right” body type and each one has its positive aspects. Also, we want to note that whichever body type you have does not mean how you look now will forever be the way you look. Sure, drastically changing your body type is a challenge, but provided you’re willing to work hard enough, you are actually in control of your own destiny.
Before we get to that, let’s first go over the three primary terms used to describe body types and what characterizes each of them.
Ectomorphs are generally identified as having thinner limbs and thin bone structures. They tend to have fast metabolisms and the immensely frustrating ability to eat plenty of carbohydrates without showing it. If you’re trying to visualize what an example ectomorph looks like, think of most long distance runners – long, thin, and lithe. Ectomorphs tend to constantly burn calories. For them, putting on muscle mass is a constant struggle. They have to force feed themselves and oftentimes eat far more than they have any interest in doing (while this may sound like a blessing to some, for many ectomorphs, it is a point of constant frustration).
Think of M to stand for in this case Medium as Mesomorphs have a medium bone structure and fall in between Ectomorphs and Endomorphs. Generally, this body type is characterized as an athletic build with a naturally higher percentage of muscle mass than ectomorphs. This body type is ideal for explosive sports. In sticking with the Olympian analogies, you can think of Mesomorphs as your thickly muscled sprinters – not built to go long distances but rather built to generate a lot of power in a short amount of time. Also, people with this body type tend to have higher testosterone and growth hormone levels, which as a result allows them to maintain low levels of fat.
At the other end of the spectrum, endomorphs have larger bone structures as well as naturally higher levels of body mass and fat mass. Exemplary endomorphs are the shot-putters on the Olympic field. In stark contrast to ectomorphs, endomorphs tend to have a harder time burning excess calories and therefore, are likely to carry both more fat and muscle.
Once you’ve identified which body type category you belong to, how should you eat? The following chart shows in simple guidelines to follow:
|% of Calories from Dietary Sources|
|Carbohydrates||High (~55%)||Medium (~40%)||Low (~25%)|
|Proteins||Medium (~25%)||Medium (~30%)||Medium (~35%)|
|Fats||Low (~20%)||Medium (~30%)||High (~40%)|
Important to note is that when you eat is almost as important as what you eat. If you’re exercising frequently, then your overall ability to eat high carbohydrate foods regardless of your body type will go up – especially if you eat carbohydrates within a short time period before or after exercise.
To be clear, this is not how to eat for one specific goal but rather a general methodology to work toward moderate muscle gain or weight loss – what will change is simply the amount of calories consumed. For someone who is trying to put on muscle (be it an ectomorph or endomorph) these general dietary splits remain true, however, the amount of calories consumed needs to be increased.
Lastly, it can’t be stressed enough that these are guidelines, not hard and fast rules. Put these guidelines into practice as a starting point and start watching how your body responds. Use your results to iterate to achieve the desired goals. No two people are alike so no two responses to a diet will be exactly the same. Test, learn and adjust your way in order to achieve your goals.
While eating for your body type will help with staying healthy, you will probably still have gaps in your nutrient intake. Find out how WellPath can help fill your nutritional gaps and help you reach your health goals.
What every small business owner needs to know about Buyer Personas
by Joe DeMicco @demicco
Successful small businesses (well all businesses I guess) know that happy customers are key to their growth and future. The best way to keep customers happy is to know them as well as possible and serve them in ways that are meaningful to them specifically. Whether you market B2B or B2C, your target audience groups consist of real people, with real lives, wants, pains, goals, responsibilities, challenges, and jobs, with bosses they have to answer to. The goal is to get to know them on a personal level so that you can start to deliver useful business content and messaging that will resonate with them and get them to take action.
For most of us, getting to know each one of our potential and existing customers is an impossible task. Luckily, many of them have shared traits and commonalities. By gathering these shared traits and commonalities into a single persona profile, we can create a prototype of our ideal customer. We call this a Buyer Persona.
You likely have more than one Buyer Persona type that you sell to. The idea is focus on your ideal Buyer Personas – those who represent the strongest, most rewarding business opportunities. Depending on the size and nature of your business, you may end up with a minimum of two and potentially three to five for each business division you have. It is best to keep them to a minimum, remember, you are considering those who are your ideal customers because of what you are going to do next.
The next step is to use what you know about each one of your Buyer Personas in all future business considerations, including: developing content such as website copy, case studies, white papers, technical documentation, videos, social media posts, advertising copy, promotional materials, and pre- and post-sale communications; developing new products, services, events, training, and customer support channels; and even expanding your physical presence to new geographic areas.
Whether its delivering a specific type of content – at a certain time – to the right person via the right channel, or opening a new store in a new city, Buyer Personas give you much of the valuable insight you need to do the right things at the right time. Buyer Personas are the key that unlocks the opportunities to attract new business, make sales, and develop customer loyalty that not only sustains your business but helps it to continue to grow.