Get a sheet of paper. Draw a line down the center. Write “95%” at the top of the left side and write “5%” at the top of the right side. In the right-hand column list all the things that make you money and move your business forward. Selling is one of them. Marketing is another. Delegating to your staff is another. Inspiring your team to be on the same vision, to be on the same page as you. In the left-hand column, list all the things that someone else should be doing, like bookkeeping, writing payroll checks, taking out the garbage, cleaning the office, paying the office rent, changing out the light bulbs and cleaning the carpets, etc.
Following this 5% rule is what separates very successful people from ordinary or struggling people. For example, if you and I both have eight hours a day to work and we have the same knowledge base, but you’re doing 100% of these activities every day and I’m only focusing on my 5%, I’m going to be miles ahead of you. I’m focusing only on the actions that grow my business, make me more money, get more clients, and make a big impact while you’re too busy focusing on the trivial matters that should be done by someone else.