Tag Archives: Marketing

How to Beat Procrastination

“The mind is a place unto itself, and can make a Heaven of Hell, or a Hell of Heaven.” – John Milton, Paradise Lost

How to Beat Procrastination

By Craig Ballantyne

It was 4 a.m. Time to get up, pet the dog, clear the cobwebs from my mind, and sit down to write. That’s my Magic Time and I can’t waste a minute of it.

But one morning last month, I struggled to get started. Instead I emptied the garbage. Took out the recycling. Packed my toiletries for my weekend travel. Arranged the books on my desk to sit at perfect 90-degree angles. I even shaved. And on a day when I would be working from home!

Finally, I decided to man-up and sit down. I glued myself to the chair (figuratively, of course), and forced myself to write. The first few minutes were difficult, almost excruciating. But then the mental spigots opened and the words flowed. That Zen-like feeling I get from my morning writing spread through me.

This is how you stop procrastinating.

By doing.

Do or do not do. There is no try, young Skywalker. Start now.

I write because that is what I was born to do. I can’t stop writing. But I’ll admit, sometimes it’s awful tough to get started. Some days I need a little extra push to get going. We all do. But once you get that ball of momentum rolling down the hill, it’s tough to stop.

Even the most hardcore marathon runner often struggles with the first few steps on a cold November morning. However, the same runner knows full and well the Boston Marathon is only a few short months away and so they stop trying and simply do.

All of the inertia disappears once you start.

To start is to win.

To start is magical.

To start is spiritual.

To start is to say, “This is it, world. This is what I’ve come to do and you’re not going to stop me, with your siren songs of petty distractions like social media or reality television.”

To start is to almost finish.

But why is it so hard to start doing and stop procrastinating?

Are You Missing Out on Life Because of This Inner Demon?

Just think of all the amazing accomplishments you could achieve if you could just beat the procrastination monster.

According to an article from Scientific American, almost 20% of the population chronically procrastinates, routinely putting off tasks to tomorrow that could be done today.

Frankly, that number seems awfully low. Our tendency to procrastinate, first developed in college pulling all-nighters to cram for exams or finish a term paper, is made worse in today’s world of constant social media updates, email addiction, multitasking, and 24-hour news channels.

But for every minute you spend procrastinating, you miss out on a minute of effective study, a minute of making an impact, a minute of moving towards your full potential.

If procrastination is an issue for you, then let’s change that starting right now. Don’t wait a minute longer in learning how to tame the beast.

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My Simple One Second Secret to Stop Procrastination Every Time

Marketing guru Eben Pagan warns us about getting sucked into obsessive-compulsive disorder (OCD) loops. An OCD loop might involve checking your email, visiting news websites, checking your website or sales statistics, reading your text messages, and then returning to your inbox to start the loop all over again. That’s how so many of us procrastinate the day away.

But it doesn’t have to be like that.

When I was younger and the novelty of seeing a new sale notification hitting my inbox had not yet worn off, I was guilty of giving in to a powerful OCD loop like the one described above. Fortunately I recognized the problem and over time developed a simple, quick and easy solution to snap out of it and get back to work.

I developed a trigger.

A trigger is exactly that. It’s an action item that triggers you to get back to work.

It doesn’t need to be anything fancy. It doesn’t need to cost money or require another person to help. It just needs to be an easy, yet effective reminder that triggers you to get back to the task at hand.

For me, it was simply having the smallest amount of discipline to open up the Microsoft Word program on my computer.

That was the trigger that snapped me out of my procrastination.

As soon as I realized I was entering an OCD loop, I fought the urge to continue and opened up the word document. It triggered a break in my bad habit and a return to the right actions.

I still use this trick today.

On that morning when I struggled to sit down and write, it would have been easy to continue finding household chores to occupy my time. But that would have put me far off track of my daily goals.

The only thing that saved me was my trigger. When I conjured up just the smallest modicum of discipline to sit down in front of my computer and open up the word document, everything changed.

It was the trigger I needed to return to my writing. From there, each word typed was a victory. Each sentence a battle won. Each paragraph was a huge step in conquering the procrastination demon. Each victory made it easier to achieve the next. I was on a roll.

That’s the big lesson. Action begets action. And it all starts with a simple trigger.

How to Pull the Trigger on the Tasks You’re Avoiding

In their book, Switch, authors Chip and Dan Heath explore the science of building habits. What they found was in order to make something a habit, we simply need to make it easy – and rewarding – for us to take the action.

Having a trigger reminds you to get back on track. Triggers, like brushing your teeth, can you get you back on track and stop mindless eating at night. Turning on loud, energetic music can be the trigger you need to finally start the exercise session you’ve been delaying all morning. Pulling out your checkbook and putting on a collared-shirt could be the trigger you need to finally sit down and deal with your monthly bills.

These little triggers can go a long way.

It’s what you’ll find with all activities that you are procrastinating on. Scientific research supports it. The only thing that helps you overcome procrastination is to actually do the thing you are procrastinating about. That’s it. You must take action.

And it can all be made easier with a trigger. Pull that trigger and you’ll slip back into your right habits with less willpower required.

So how do you stop procrastination? Just start.

Identify a trigger to get you into action mode. And once you’ve started, don’t stop until you’re done. Keep on pushing, start your day with one positive success step. Don’t do anything else until you make progress on something that is important to you!

Today is your last day to STOP procrastinating on our 90% Off ETR University Ballantyne’s Day Sale.

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About the Author: Craig Ballantyne is the founder of EarlyToRise University and the author of The Perfect Day Formula. His straightforward, sometimes “politically-incorrect” advice has helped millions of people transform their lives both physically and financially. Craig’s secret weapons for success include his personal commandments, his 5 pillars, and his Perfect Life vision. Click here to learn more from Craig so that you can get more done, make more money, and live the life of your dreams.

10%Better To Win

Influencive

 


Be 10 Percent Better to Win

By Betty Liu @BettyWLiu

 

You’ve read about being 10 percent happier, but what about being 10 percent better?

One entrepreneur, the highly successful and driven Kevin Ryan, founder of Business Insider, Gilt Groupe, MongoDB, and many others, says in order to succeed, you only need to be 10 percent better.

If you doubt his opinion, Ryan told me you need to look no further than Google.

In the latest episode of our Radiate podcast, Ryan notes: “I think one of the mistakes that people make [is] they think their idea is not groundbreaking. And by the way, most ideas are not groundbreaking. Google was a terrible idea when you think about it. It was just a search engine; there already were seven. Theirs was a little bit better. That’s it.

“They had the idea, and the way of doing the search engine was a better way of doing it. And so the results probably 10 percent of the time were fundamentally better. Ninety percent didn’t change, but 10 percent was [better]. And that was enough.”

Hearing this is a relief. You mean I don’t need to build a whole new type of rocket like Elon Musk to become a billionaire? Or invent a whole new electronic device like Steve Jobs?

The more I thought about what Kevin said, the more I realized how absolutely right he was. Most of us think we need to create the next big thing to succeed, and we become frustrated when every single idea seems so inadequate. When I first had my twin boys, my sister and I–ever the budding sister entrepreneurs–thought of a baby gifting business, since both of us were awash in baby drool and diapers all day long.

But when we scanned the internet, there were already dozens of gifting sites just like ours. And they were pretty damn good. Motivation sapped, we hung up the idea after a few sketches and late-night brainstorming sessions. Besides, did we really think we were the only ones with this great idea?

When I think back on it, we were just too inexperienced to understand that precisely because there were so many companies with the same idea out there, ours was actually a good one. And in fact, thinking about it some more, many of the smashing success stories you read about are companies that simply improved on what others were doing:

  • Facebook: Remember Friendster or MySpace? Mark Z just made social networks better.
  • Microsoft: There were half a dozen operating systems already from IBM, Atari, and others. Bill Gates just made his better.
  • Starbucks: Coffee shops were everywhere (that’s why venture capitalist Alan Patricof declined to invest. Oops). Howard Schultz made his spot a little more comfy.
  • Apple: BlackBerry was already making a pretty good phone. Steve Jobs made his iPhone better.

Now that I’m starting a company of my own for real–no diaper ideas this time–I’m taking Kevin’s observation to heart. How do we make our site and network for professionals 10 percent better than what’s already out there? If people are already going to other sites for help with their careers, what can we do that’s different?

That’s exactly what our small team is focused on right now. However, trying to figure that out is not 10 percent harder, it’s 100 percent harder. It seems like an unfair mathematical equation–put in 100 percent of the effort for a 10 percent improvement, but when you’re trying to be the Kevin’s of this world, that’s the kind of math that adds up.

The Toughest Question You Have to Answer

By Craig Ballantyne

There’s a battle being waged in all of us.

One part of us wishes to remain safely inside of our comfort zone. The other part of us knows we should be brave, step-up, and move out and onward to greater challenges.

Your comfort zone might mean the safety and security of a high-paying job at a major corporation. You make more, and have more, than your parents ever did.

“Don’t you dare risk losing that job,” says the voice of your mother in your mind. Just sit tight until the kids are done college, and then we can think about starting a business of your own.

The other voice you hear, encouraging you to explore greater opportunities, is your Big Self (a fantastic phrase I first heard from my friend and mentor, Matt Furey).

Your Big Self represents what you could truly accomplish in life.

Unfortunately, the real world contains many enemies of the Big Self, and it is constantly delivering reinforcements to your Comfort Zone. These reinforcements come in the way of excuses, negative naysayers, fear, lack of self-confidence or self-control, and the bad habits we’ve built up over our lifetime.

And that is why you are in the same spot today as you were twelve months ago, only just a year older.

Today I’ll show you how to break through the stalemate.

But it will only work if you are willing to set down your weapons and stop protecting yourself for a while. Call a truce on the battlefield. Have each side bring out its best thinkers and have them work together as one on this big thinking exercise.

Recently I made this same challenge to over 150 entrepreneurs at a recent seminar. Over the course of two days, my guest experts and I had stood and delivered complete blueprints for making more money, getting more done, and having a bigger impact on the world.

But I knew that many people in the audience would go home, let life get in the way, and return next year without having made any significant changes.

I wasn’t going to let that happen again, and I won’t let that happen to you.

That meant I had to challenge the attendees. I had to show them exactly how to make the mental changes that would allow their Big Self to win the battle.

After I summarized the best moments of the weekend, I paused for dramatic effect, made eye contact with as many people in the room that dared to look at me, and asked, “Are you really living as your Big Self? Are you being the Limitless Leaders that I know you can be? Or are you letting Little Limitations hold you back from greatness?”

These were tough questions. They are tough on the ego.

No one, particularly relatively successful people, wants to feel like a disappointment. But we need to be honest. Are we doing all we can with what we have been blessed with in life?

And we have one of my mentors, Dan Kennedy, to thank for this. You see, several years ago I attended one of Kennedy’s seminars just outside of Cleveland, Ohio. He covered the topic of internal resistance — something I know is holding back many ETR readers.

Dan said, “The failure to act is much more often the product of inner, emotional resistance than external resistance. To move forward you must give up your story, whether it is excuses about your childhood, lack of education, your ‘bad luck’, your unsupportive family, your low metabolism, where you live, etc., etc.”

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It’s time to give up your excuses. It’s time to overcome your natural inclinations of holding back and staying in your comfort zone. It’s time to Man-Up.

It’s harsh, but true. As Kennedy explained, what separates the leaders from the strugglers is often confidence and follow-through, both of which can be derailed by internal resistance. That’s when he taught me “The Exercise”.

Answering these questions is tough on the Ego, but the answers could change your life (if you take action on them). Take the following mental challenge:

1) Ask yourself “The Question:”

“Where you would like to be and have known you would like to be but aren’t?”

2) Be brutally specific and honest.

3) Now list why you are NOT there.

4) Next, identify the changes you need to make.

5) Then take massive action!

Don’t let another year go by stuck in the same place!

You must identify the causes of your internal resistance. Ask yourself “Why?” you want something but refuse to act in congruence with achieving it.

Either say “no” to achievement OR dig in and get to the bottom of the persistent incongruence between what you say and what you do. It is OK to admit you are not willing to pay the price – and by doing so, that will stop self-sabotage. Once you know the enemy, then you can work on overcoming it.

Listen, I know Kennedy can be a little gruff and grumpy, but he speaks the truth and has your best interests at heart. In fact, it’s almost like he’s channeling the wise philosophers of Ancient Greece. I’m currently re-reading a book called, “The Art of Living”, which is a translation of teachings from the Stoic philosopher, Epictetus. In it, I discovered this wisdom:

“Now is the time to get serious about living your ideals. Once you have determined the spiritual principles you wish to exemplify, abide by these rules as if they were laws, as if it were indeed sinful to compromise them. Don’t mind if others don’t share your convictions. How long can you afford to put off who you really want to be? Your nobler self cannot wait any longer. Put your principles into practice – now. Stop the excuses and the procrastination. This is your life! You aren’t a child anymore. The sooner you set yourself to your spiritual program, the happier you will be. The longer you wait, the more you’ll be vulnerable to mediocrity and feel filled with shame and regret, because you know you are capable of better. From this instant on, vow to stop disappointing yourself. Separate yourself from the mob. Decide to be extraordinary and do what you need to do – now.”

Take the challenges set forth by Kennedy and Epictetus.

Identify what is holding you back.

Release the brakes.

Become the Big Self and Limitless Leader that I know you can be.

Overcome your obstacles. Defeat your internal resistance. Never give up on what is important to you. So much can be accomplished with a long-term vision and resilience to short term setbacks. If you persist and never give in, you WILL succeed. You can have the life of your dreams while helping and transforming the lives of millions.

Get out there and take action today. Throw the rock of helping into the pond of transformation and watch as the ripples take shape.

Change a life today — starting with yours.

If you need to make a change in your health, start here with my biggest challenge ever to you

About the Author: Craig Ballantyne is the founder of EarlyToRise University and the author of The Perfect Day Formula. His straightforward, sometimes “politically-incorrect” advice has helped millions of people transform their lives both physically and financially. Craig’s secret weapons for success include his personal commandments, his 5 pillars, and his Perfect Life vision. Click here to learn more from Craig so that you can get more done, make more money, and live the life of your dreams.

Marketing

 


Social Media Marketing Success: 5 Techniques That Are Working NOW on Twitter
Nika Stewart  @NikaStewart  http://www.GhostTweeting.com

 

As entrepreneurs, we are all aware of the important role that social media plays in an effective marketing campaign. Why is it then, that so many business owners fail to maintain a consistent branded presence on at least one social media platform?

The most common reason is lack of know-how. If it is confusing or overwhelming, we ignore it. But social media still gives the best return on investment if used effectively.

The good news is… if you learn what is working, you can model it, and achieve success.

So let’s start with ONE platform: Twitter. If your feed isn’t oozing with engagement, if you aren’t flooded with folks re-tweeting your genius, if you aren’t getting calls from interested followers for more information on your products and services, you simply need to make a few changes. Here is what is working on Twitter right now to get you more engagement, more followers, more retweets, and more ideal leads.

Give to get

What is better than seeing that someone has tweeted an awesome review or a glowing recommendation of your business? We all love it, and there’s no doubt that we notice the person who tweeted that delicious post.

Unsolicited recommendations in the form of endorsing others’ products, sites, or services are a way to get noticed by authors, thought leaders, entrepreneurs, and even popular influencers. Networking goes both ways: you’ve got to give to get, so start recognizing others’ genius and you’ll be sure to get some recognition of your own.

“The best way to get attention on Twitter is to GIVE attention on Twitter.”

Engagement: The king of the castle

Build it and… they probably won’t come. Posting is passive; Engagement is active.  You must be active to get the results you want from Twitter: more followers, clicks to your website, endorsements, increased visibility, expert status.

More than ever, it’s about interacting with your followers, so take the time to comment, retweet, participate in Twitter chats, answer questions, and acknowledge your followers.

Consistency

Which Twitter accounts have the most followers and the most engagement? The ones who post every day. You can’t expect great Twitter results by posting sporadically. Be consistent with your tweeting, and you’ll see growth very quickly.

(Don’t have the time to devote every day to researching, creating, and posting to Twitter? Here is the no-brainer solution:www.ghosttweeting.com/97 )

Humor

If engagement is king of the castle, humor is the court jester. To stand out from the noise – and let’s face it, you do need to stand out on Twitter in order to get results – you need to publish shareable, funny content that is on brand. Humor is a free way to move your platform forward at breakneck speeds. How often do you see something hilarious in the form of a joke, meme, photo, or video and want to share it with a friend, coworker or spouse? Yes, funny posts get attention! We are more apt to follow accounts with a sense of humor in order to break up the monotony of endless streams of blather.

Be real

Okay, we know engagement is king and humor is the court jester, but who is queen of this castle anyway? YOU. Whatever platform you are on, audiences demand authenticity. You are a real person with a family, pets, kids, and a growing pile of dirty laundry. You love a good Sauvingon Blanc and you have a weekend cycling hobby. Sometimes life is not easy; sometimes it’s the best thing since Kylie Jenner released her Lip Kits. So let us know about it. Even when it comes to business posts, we want to see the human side of you. YOU need to come through loud and clear in every tweet.

Twitter is still getting massive results for businesses, and you will enjoy the benefits if you use the techniques that are working.